management of any organization seeks to identify effective ways to achieve the objectives through the effective allocation of resources.To do this, make action plans are carried out extensive studies of micro- and macro-organization.One of the most important elements of effective work of the entire organization and the achievement of its objectives is the strategic management.
For the definition of strategic management, you must first define the essence of strategy.Uniform definition of strategy does not exist.The strategy used in game theory as a plan indicating the possible moves of the player in any given situation.In the context of strategic management, it is an integrated plan to effectively achieve the goals of the organization.
Strategic management as an academic discipline began to take shape after the publication of the book "The strategy, structure and results of the" P. Rumelt.It includes a sophisticated management processes, so there is no single approach to the definition of any kind of management or his principal tasks.With its help managers set long-term goals of the organization, allocate specific and short-term objectives, the proposed strategy to achieve them, depending on the characteristics of micro- and macro-organization.On the other hand strategic management can be considered as the process of assessing the macro, the results of which allow to take the necessary decisions within the organization, to exercise control.
Foreign theorists recognize this kind of type of management control, which relies on human potential, which is the backbone of any organization.He directs the activities of the organization to meet customer needs, able to respond flexibly to any change in an organization that can achieve a competitive advantage.Thus, due to the strategic management of the organization is able to achieve the objectives in the long-term view of management perspektive.Danny developing in various spheres of economic relations and production.
Strategic management in tourism not only allows the company to quickly develop tourism, but also ensures success in this highly competitive field.These companies are guided by certain strategic techniques that include the development of the company and its products, according to the tradition, expanding the geography of services and the introduction of counter forms of tourism.Planning activities on the basis of strategic management to determine the optimal strategy or a combination of several strategies to achieve the company's leading position in the tourism industry.
Strategic Management in Construction reveals the prospects of development of the productive forces in the region, particularly the region's infrastructure and its natural and climatic conditions, analyze Demographic and capacities of major companies competing.In-depth analysis of the environment, along with the internal analysis allow to work out the development strategy of the company, its technology advancement and reklamy.No regardless of the field of activities of the organization strategic planning system allows that the future need not be better for some indicators than the past.That is why a central place is given to the analysis of prospects, all the potential risks and threats from the external environment, as well as due to changes in the internal environment.It is complemented by an analysis of the positions of competitors in the industry.Only such an approach can allow to receive not just normal profit and revenue.
Thus, the system of strategic management can not only detect all competitive advantages, but also to use them effectively to achieve the goals.
