How are social networks Russian employers, and in what ways they limit their visit

sitting out in the office from morning till evening, the staff are always finding ways to kill time until the end of the working day.Earlier endlessly drank coffee with buns, then staged battles in computer games, and then came the era of ICQ and other instant messengers.However, the past few years the main absorber of working time has become a social network.

Time is money -

According to the audit and consulting company FBK, in 2012, every employee has an account in social networks, and access to it from your computer, spent 53.1 hours of work a year in online chat.Considering that at the moment more than 50 million Russians are actively using social networks, analysts FBK calculate the lower and upper limits of possible losses based on the structure of the use of social media professionals of different industries and the average for the economy as a whole.As a result, the experts concluded that in the past year, the economy has lost from 281.7 to 311.5 billion rubles due to the fact that the workers, instead of performing their duties spent time on social networks.The greatest economic losses caused employees of finance, real estate and services: they are "hatched" by 67.9 billion rubles a year.In second place were educators (39.8 billion), the third - civil servants (36.6 billion).

Of course, these figures can be called conditional, as accurate as the damage to the country as a whole and for individual companies find difficult.However, more employers are convinced that the visit social networking in the workplace need to control, and sometimes most stringent methods.Punish or pardon?

single opinion about whether it is appropriate to use in the workplace social networks do not exist.The negative attitude of the employer to social networks can understand: the company pays the employee wages for work done, and not for correspondence with friends and commenting on photos."There are no studies of the effect of social networks on productivity were not carried out by us, but I believe that social networks impede concentrate on work and distract from the duties, - says Valery Gorshkov, PR-manager Group of Companies" Elcom ".- Nevertheless lunch time or spare moment an employee can spend for a stay on the Internet via your mobile phone.The main thing for us - it is the result of the work. "

However, there are companies that adhere to softer perspective, and managers do not see a big crime to employees to use social networks."Our company is very soft mode of use of the Internet and social networks in particular: our employees are not forbidden sometimes check their Facebook page in the workplace, - says Natalya Novikova, Deputy Director of Human Resources of ABBYY.- Of course, in the office, it is impossible to 100% of their time to be as focused on the job.Sometimes you need to switch.In such cases, employees can go to the recreation area, eat, work out, or look at his page on the social networks. "

Also, almost all the companies are allowed to make free use of mobile phones and smartphones, with which employees can go to your favorite sites.

Vasilina Sokolova, HR-director of "The Messenger» :

«We have in our company understand that it is practically impossible to prohibit employees to use social networks.Especially when we have a team of true experts in the field of mobile gadgets that prefer very "advanced" device.Most of them have access to any Internet resources at any time with a personal smartphone or tablet.We even believe that a short break, during which the staff say, check messages from their friends, "VKontakte" - it is often necessary to "switch", after which they will return to work with renewed vigor.

Also, considering that the network of "liaison" covers 896 cities of Russia and Belarus, social networks are for us a very effective channel of communication with employees of the company.Many competitions and events for staff, we realize it is here, we are very welcome and even motivate all to participate in our online projects.In "The Messenger" has as an official community, open to all lovers of gadgets and special groups for employees. "

Trust, but verify

But even with the soft and democratically respect to social networks on the control of the conduct of the Internet will not be superfluous.After all, there is always an employee who, instead of the allowed 20-30 minutes spent in social networks a couple of hours a day or more.

far the most effective way of dealing with social networks is to disable access to them.This simple procedure, and to cope with it any second-year student of the profile of the university.Access to social networks, you can restrict how the whole company and individual employees, that is good news department heads and other officers, who, of course, do not put "like" under the photos of friends, and engaged in "monitoring social networks."Besides, now in virtually every large company has its own public pages at all major social networks, so some employees access to them is extremely necessary, as in this case, the social network is a common working tool.

Valery Gorshkov:

«Company" Elcom "has its corporate accounts on Internet sites in the" VKontakte ", Facebook and" Classmates ", where post pictures and discuss important topics of joint leisure.However, free access for use of social networks during the workday for employees closed.The employees can use social networking sites only after hours or on their mobile devices.Access to corporate social networking sites have only the employees of Human Resources and Marketing. "

This approach to limiting the visiting social networks is quite common among Russian companies.After all, he can not only focus on the employee's performance of his duties, but also significantly reduces the amount of internet traffic, for which the company pays.

Vasilina Sokolov:

«By default, if the employee's duty is not directly linked to the Internet and social networking projects, on his work computer is limited access to the World Wide Web.This involves a restriction on input not only in social networks, but also on a specific list of Internet portals.Note, however, that this has less to do with the ban on the use of social networks, in principle, as the need to ensure the smooth operation of IT systems operating companies that support the customer service.Imagine the burden will fall on the IT infrastructure, if at the same time 27 thousand of our employees will download files or listen to music.Of course, the employee can gain full access to the Internet, if it is necessary for the implementation of development projects. "

If the company does not want to limit their employees to communicate, but also malicious "sideltsy" in social networks are not needed, then this situation will install traffic counters.If an employee spends on sites unrelated to his activities too much time, he receives a warning from the management.As a rule, this is enough to make a fan of social networking sites and other foreign slightly tempered his enthusiasm and work time spent more productively.

Natalia Novikova:

«Despite the fact that all of our employees have access to any sites, ABBYY has control over the use of the Internet.It is intended to draw the attention of the employee and his head too large volume of Internet traffic.If it is critically high, it is an occasion to analyze the productivity of the employee.Each employee can view their stats and decide whether not too much he pays attention to content that does not apply to the work. "

the footsteps of Big Brother

However, there are more drastic methods of monitoring the Internet activity of employees.For example, you can install on computers of employees of special software, which at regular intervals takes screenshots, records what sites were visited, what applications are open and much more.Every step of the employee's computer is fixed, and entered into the database.And in most cases, the system is used as a pre-emptive strike for fans of "freeze" in social networks, few people will want to visit other sites, knowing that they are being watched.

However, the use of such a system is permissible only under the condition that the employee is informed about it.As a rule, the employment contract included a clause stating that it is not allowed to use company assets for personal use, and the employer company reserves the right to monitor this prohibition, that is to monitor employees.If such a document employee did not sign, and he learned about the secret surveillance of his computer, he may apply to the court or to the prosecutor, referring to Art.23 of the Constitution of the Russian Federation (privacy and confidentiality of correspondence) and Art.138 of the Criminal Code (violation of the privacy of correspondence).

Finding the perpetrators

Of course, you can restrict employee access to all social networks, you can put behind him a security officer, but you can achieve the same result competent domestic politics.First of all, the staff need to set clear objectives to strict deadlines.If an employee say, "Work here and until Friday," then it is likely that the working time will be spent inefficiently.If the aim is to deliver so that staff were interested in achieving results, they themselves will be interested to sit for hours in social networks.

Also, do not blame the social networks is that it is because of your employees are working badly.The reasons for the low labor productivity may be numerous: low wages, lack of motivation, uncomfortable working conditions.And only if all of the above with your company's full order, you can start a real fight with the "barman" in social networks.Otherwise, workers always find a way to distract from the work, and no matter what it is: the cooler hours of talk time, the constant smoking breaks, or view pictures from seals on the Internet.

Alex Kindyalov

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