When the market is too many competing companies operating in a common format, begins a fierce struggle for power, which of course defeats the strongest.Today in St. Petersburg, the level of market concentration is relatively low, as compared to European cities, he generally takes the lowest position.Regardless of whether you will survive in this struggle retail, many entrepreneurs ever leave the business, and this is quite natural.However, independent small companies will not disappear completely, but they will learn to work in a completely different format.
Independent retailers often buy products from small suppliers and new users to the market, releasing original products.Smaller suppliers are often of particular interest to network companies, as they often can not fulfill exactly the conditions under which there are large network company, very often do not have the necessary resources to provide the necessary quantity of the goods on time and to provideretailer needed a delay of payment.In addition, retail trade involves the study of consumer demand, and therefore bought exactly the product that is popular among residents of the area.IBOs are not wasting energy on supporting the overall assortment network matrix, and acquire goods to the needs of the individual consumer.
Unfortunately for networkers, small companies supply the market not only consumer goods, they offer their customers unique knowledge and experience.Small traders are well versed in the quality of the goods, they know the strengths and weaknesses, and all the features of each.Customers trust the knowledge of specific sellers and would never trade this level of communication on the network soulless machine.No program will teach Seller live communication.Sure, there are a number of products that are easy to sell and buyers happy to buy them, so in some retail segments there will always be one step ahead of hitters.
IBOs are always striving to improve service and product quality, as it is their store, they are willing to invest in it the forces and means.Networkers - it's just a hired workers, so they work automatically.While many independent entrepreneurs today only work to survive and earn a few extra tens of thousands of rubles, however, the future of enthusiastic and courageous leaders.The shop owner cares about his company and does everything possible to his business prospered.He does not need market research, because every day he communicates with his customers and knows their tastes and needs.
main advantage that has a retail front networker - high control at the local level and the immediate response from the leadership of the shortcomings in the supply chain and service.Small independent entrepreneurs sell quality, so they will never be able to lower their prices to a level networkers, but this is not necessary - they offer only a unique high-quality goods.The result - a huge number of buyers will come back here again and again.A tiny shop selling only the case, the new bread will be a great competitor huge hypermarket, because it determines the quality of the products the demand for this product.
no secret that network companies prefer the quality of service rate.An analysis of the retail trade showed that the owners of small shops and stalls are ready to put forces and means to learn how to better their own customers.Service of such outlets often comes down not just to trade estimates, and the live communication that is valued much higher.These six factors only into the hands of small independent companies, they are sufficient to ensure that the independent retail continues to delight residents of the northern capital of the original customer's experience and quality service, in spite of the enormous efforts of network companies.
A few years ago it seemed that small shops and stalls on the streets of St. Petersburg live his life, so intense networkers have entered the food market of the city.Now begins the renaissance of food markets and stalls, with their many manufacturers continue to operate from nearby regions, especially since the Ministry of Finance has decided to put in order the taxation of retail trade.Despite such serious competition in the form of network companies, small producers will continue to grow and thrive, allowing its customers to enjoy high-quality and original products.
