This article will be especially interesting for beginners webmasters.They should not only be able to make out the site and fill them with the materials, but also to prescribe the necessary meta tags.These tags are also used by developers in the promotion video on YouTube and other stakeholders.
general concept
From huge number, you can choose the basic meta tags: Title, Description, Keywords.The first contains the header, the second - a description of the page, and the third - the main keywords, which conducted promotion.Of this list, it is clear that the meta-tag Keywords, in fact, is the semantic core of user requests.It combines all of the most important key phrases.
role in the promotion and search engine optimization
To understand its importance, it is necessary to recall the distant '90s, when there was only one main factor ranging web resources for all search bots.At that time it was not possible to translate into reality the amazing ideas Larry Page (one of several founders of the corporation Google) on the use of Page rank for the determination of web pages matching the query entered by the reader in the search box.
Accordingly, the system just analyzed for the presence of an article in it phrases specified by the user.A search robot has control over the density of keys in the text.With great passion was considered the contents of labels, especially paid attention to this element of the page, as the tag Keywords.
story of
Special labels (meta), who came up with Tim Berners-Lee, the founder of the World Wide Web Internet in 1989, allows the author to provide information about the content, title and key words of the article search engine.And the meta-tag not become Title, unlike Description, and Keywords.They are found in a special container Head, which does not display this information it in blocks of the site.Initially Keywords meta tag was intended to facilitate the hard work of search engines to identify the corresponding user request Web pages.At the moment, everything changed.
sad consequences: Keywords meta tag does not affect the ranking of
That was useful, was to turn around to harm.The existing harmony was soon destroyed suddenly arisen competition for top-issuance (traffic was only the first page of any search queries).The benefit of the site owner became directly dependent on the availability of the resource in the top.Unscrupulous developers
sites began spamming keywords in the field, which should be the tag Keywords.Focuses on a readily amenable to cheat the search engines setting could not.Tags (Keywords) have completely lost their meaning.It is necessary to take into account that the search engines have long decided the problem.Developers companies answered the questions of webmasters in an interview.
Google Inc. said in 2001 that the ranking of sites, it will take into account not prescribed in this meta-tag keywords.The company "Yandex" did not give such a clear answer to events, stressing that keys can be considered a robot.Specialists of the experiment was conducted.The tag page included a non-existent word.He was able to find just the search engine Yahoo.It can be concluded that other companies have already decided on their attitude to the tag.It is hoped that someday the search engines will reconsider the decision, but the next ten years to change the policy, they are not going to.
Intermediate conclusions can be summed up.Whether it is necessary to specify meta tag Keywords?What does it mean when the promotion of the project?Definitely, he stopped in any way affect the progress.A belief that the filling of all fields on the page, information is the key to successful promotion, has long lost its meaning.Moreover, when choosing the wrong keywords tag Keywords can cause contact site under the filter holder.Search engines are still being punished for spam negligent developers.Therefore, you should specify only those phrases that are most often found in the text.
Meta tag Keywords: how to fill in the correct
Actually, if a developer creates a site on a modern engine (CMS), then go into the details and understand that it is not required.Simply enter in the proposed field of the required data, and the system will insert them into the right place.
If a webmaster creates a statistical resource on language Html or possession of basic knowledge about the site, then he needs to know the syntax of tags Keywords.
Equally important is the exact number of characters enclosed in this meta tag.Most sources indicate different number of letters, at the same time emphasizes that the main thing - to find the right keywords, and then the problem will take secondary importance.However, the experience of developers proves that not everything is as simple as we would like.Compliance with the exact occurrence of search queries in the article on the page and their particular sequence requires considerable investment of time.
When counting the number of symbols of the search engines take into account the gaps recorded in the tags.The letters can be counted using the regular program Microsoft Word (details can be found in the statistics) or the convenient online services.The search results will get the best-known services.Still, it is worth returning to the subject.Then you can see the base tag.
writing sample code
looks like this:
example: & lt; meta name = "keywords" content = "..." & gt;
In no event it is impossible to register the keys just by a space!Each word should be separated by a comma.Meta tag consists of only 200 characters.You can specify how ordinary words and phrases.They must meet and on the page.Repetitions of words are allowed, but do not get carried away by them, enough 2 identical nouns.If the topic is too large, it is better to split the information into multiple articles.The resulting text should be placed on different web pages.Then the master will be able to pick up a lot more keywords to each individual part of the article.At the same time he will be able to achieve maximum coverage of search queries theme.
What else can serve as a well-formed meta tag Keywords?It helps to deal with the external website optimization.For example, if a developer buys links that offer exchange of eternal links and GoGetLinks GetGoodLinks, he can not spend time creating a certain anchor (link text) for the URL-addresses.When the full meta tag wizard simply copies the text from there, avoiding the tedious work to write new information.
Secrets writing tag
There are some tricks used by experienced craftsmen.It is not necessary to specify in the tag more than 7 words or phrases.Quality always trumps quantity.It is better to use phrases rather than just spreading the word.If you specify a low-frequency keywords, it is possible for him to advance in the search results.The more specific the request, the more likely that the site will visit the intended audience.Do not use conjunctions, prepositions, interjections and particles in this tag.Perhaps the phrase becomes more clear to the user, however, note that he still does not see the fruit of such efforts.Therefore spelled queries better focus not on readers, and search engines.
