Modern man long accustomed to the phenomena such as promotions, festivals, exhibitions, teasers and trailers.Announcement for a particular film, broadcast or event has become an integral part of the program, which in one form or another is presented to the viewer.
shocking visuals, excellent music and the most vivid, memorable and intriguing footage - that the mandatory components of any trailer.
For what it coined
initial and primary goal of such compilations can be called to attract the audience.On shooting any film, cartoon or program always requires a certain budget, which often turns out to be quite an impressive sum.Naturally, the material costs should be compensated, as it requires the influx of spectators during the rental.It is to attract an audience to the product and were designed trailers that each of us has seen, as in a theater before the session itself.
How it works
about targeting the impression we have already said, but something should be clarified.With regard to genre characteristics of these videos closest to familiar to us from childhood advertising, we have a daily "happy" to watch on TV.
In a sense the trailer - a promotional video that attracts the audience, pushes a person to purchase a ticket for the next session or purchase a license disk with the finished product.His task - to seize the audience's attention, interest, to demonstrate the main advantages of the film or other product film industry.
special kind
If a movie trailer or a modern gaming audience long ago got used to it in relation to the phenomena described in this article, the process has just started getting used to.Borrowing the basic model, the specifics of supply, the author pursues broader goals - not only product advertising, but also promoting it as a whole, which will be discussed later.
Buktreyler - it can be said, a new step towards the transfer of information.It is obvious that the subject of the image in such a video compilation will be special, namely literature, not cinema.On the one hand, the system of this kind products for us is clear and unambiguous, on the other hand, buktreyler - this is something new, especially since a number of factors.
Distinguishing features
As mentioned earlier, the creation of this type of advertising spots aimed at literary works, which, in principle, quite alien to the language of cinema, the visual arts in general.That this is important, the most important difference between the video presentations of this kind.
If in the case of films talking about the highlights of the compilation of the finished work of art, then buktreyler - it is always a need to create such frames from scratch.In fact it is the transformation of words into a picture, the transition from one art form to another, their interaction, the dialogue between them.
Latitude
destination can not be considered a secret of the fact that today humanity is quite difficult to find the time and desire to study literature.The constant rush of care and availability of rich cinema make a huge percentage of the world population to prefer the more simple options for getting the usual excitement of reading.Buktreyler - it is also a kind of a way to promote the love of books and words.Causing the reader's interest, it is intended to provoke immediate postpone the case and read the text, and the more a person reads, as you know, the more it becomes a rich vocabulary and inner peace.
novelty
Buktreylery opened on the books of modern society recently.Even 10 years ago, such an idea never entered anyone's head, but now the promos to the masterpieces of literature, became a phenomenon quite ordinary and versatile.
Perhaps the idea of creating this genre of visual art has appeared thanks to the numerous adaptations of cult.The attention they attract, contribute to increasing interest in the book itself.Take, for example, the latest adaptation of F. Scott Fitzgerald, "The Great Gatsby" - thanks to her book sales have increased tenfold.
course buktreylery on the books as a way of campaigning for reading have been taken into account by marketers, advertisers, and by the authors themselves, and became an independent genre of video art.
Simplicity - the sister of talent
One of the main features of this kind of movies can be called simplicity of their execution.Of course, in this case refers to professional clips, which are allocated to create sponsors thousands, if not millions.
thing is that the release of the movie are quite capable of any to reflect on how to create buktreyler.
Necessary components
First of all, like any other business, the release of the promo clips for literature requires desire.According to the philosophy of Fichte, one can exactly what should be, so that the creation of buktreylera would be easy for someone who really enforces this purpose.It is necessary to take the first few steps in the right direction, as the fact will become apparent simplicity of execution.
Second, how to make buktreyler the book without the material itself?A quality product requires not only high-end database, but much to do with it.The work, which was filmed on video, should be interested in the director, to inspire it, serve as a powerful tool for ideas.
Finally, the technical component: the actors, sets and equipment.The equipment does not have to be top-notch, and the performers - the owners of the award "Oscar".In the presence of an inner necessity, desire and enthusiasm for a good movie you can rent a mobile phone camera.
structure roller
Now let's talk about the features of the final product.The first step is to develop a correct script buktreylera.By and large, from a commercial film, this product differs little, so that the principle of selection of scenes about the same.
Since the main task - to interest the reader and literally bring it to the store for an imaginary hand, the choice of the storyline is quite obvious.The brightest, most memorable and impressive moments - that's what is necessary for that purpose.Naturally, the plot of a book to reveal the viewer should not be - because he would not buy the edition, if he knows what the outcome of the story.Beautiful innuendo - that's our goal.
Finally, be sure to take the weapons from the text citations and good music.And remember: the more harmonious it will be combined with each other, the higher quality the final product.
shooting and editing
Now let's talk about equipment, scenery and direct the process of creating video.As mentioned earlier, the use of expensive equipment is absolutely unnecessary.Incredibly impressive thing you can create with the help of the weakest camera and voice recorder, built-in player.
You may ask: "How do buktreyler if the use of non-professional art serious effort on quality?"Very simple: you make the problem their advantage.In this regard, it is important to remember that the poor picture claiming to be imaginative, high-quality material will look ridiculous, cheap and vulgar.But it is necessary to appeal to the styling - and buktreyler acquire originality and memorability.A typical example in this respect can be called giving the kind of amateur cinema, home or even shoot video from surveillance cameras, as was done in the movie "Paranormal Activity."
such thing as a special program for buktreylera, and does not exist.Mount entries can be obtained in a standard Windows Movie Maker, and expensive programs that provide a huge number of possibilities, ranging from crop and ending with the change of colors, image and sound quality.
In general, in order to create a quality buktreyler, it is not necessary to be a cult or a music video director.Just want to do this, set a goal and confidently go to it.
