Monitoring of prices for services in Moscow branding agency, showed that prices for the development of titles ranging from 30 to 200 thousand rubles.Such a variation in prices may surprise.This article will explain and justify such a pricing policy.
rates determines the naming competition, not only between the agencies but also between freelancers.Previously, many customers try to manage on their own, coming up with for their own businesses, shops and goods.They wanted to register their "creative" names, but on the road rose FIPS who refuse to register, referring to the "lack of originality" names.It turns out that someone has already invented and registered the word, but is ready to sell it at exorbitant prices.It turns out that it is necessary to contact a specialist who will be able to create an unoccupied Neum.
think of a name is not difficult, it is difficult to collect the information necessary for the creation of the name.It is not easy to come up with a name that would serve not only to all the formal requirements to a quality title that takes into account all marketing pitfalls, but also had a chance to become popular.
Another factor that increases the value of words - "nerezinovost» Russian dictionary.Good names are not enough, and those that have, have long occupied.In this regard, the copywriter did not have to find and invent new words.Writing - another factor that increases the price of naming.Neologisms should be tested on focus groups, becauseit is not known how they behave in real life.Conducting tests and focus groups - one more item of expenditure affecting the rise in naming.
Sometimes the name is required to make it translate well into other languages.The price of naming rises again.
Each title has its own geography.The wider it is, the more expensive name.If you need to call the shopping area - is one thing.Another thing, if you have to think of a name, for example, for a new vodka delirium, where the competition - the highest.The name for the new vodka can reach all the 200 thousand rubles, and that's just the price of pure creativity.Even more the price tag will rise, if the customer or contractor is an international company or a "brand of the company."In these cases, the cost of naming can reach several million rubles.
responsibility for the illegal use of another's name - up to 5 mln. Rubles, or the calculation of losses on the statement of claim of the injured party.It is better not to break the law, and to establish their name or brand, relying on the help of professionals from the field of branding.
Followers company or brand also affects the price development of the title.The wider the audience, the more varied must be the associations evoked by the title.Using general meaningless words, for two reasons: they are unable to cover the entire audience;these names have long been occupied and registered in the FIPS.
