Agree brands in the world there are very few logos that recognize all know thanks to the colorful advertising on television or variegated promotional posters hanging on the streets.
where to begin the story "logo»
logo - it is historically proven way advantageous to present to the consumer a corporate identity.We are accustomed to thinking of any brand through a number of associations, which are mainly related to the well-known slogans, advertising and recognizable sign.
Seeing these brand symbols, like Coca-Cola, the three stripes Adidas, the four Audi rings or two oval Toyota, just remember the commercials that we see every day on television.The list of famous brands rightfully took its place, and logo Apple.We learn how to set up the same image name.
«Apple» from Apple
Probably many interested to know what is the history of the logo.The Apple logo was first created by Ronald Wayne.Unfortunately, this is the name that tells us a little, and in fact Wayne - the third founder of Apple, as well as the great loser of the XX century.Why is a loser?Because Ronald 11 days after the official registration sold its 10 percent stake in the company for just $ 800.Wayne Show a little patience and a bit of intuition, he would certainly have today entered into a list of "Forbes" richest and most famous people in the world with a fortune of $ 30 billion.However, Ronald did not believe in the fact that Apple is waiting for such a success.
However, as the story tells of the logo Apple, today's version has little to do with what was initially created.More precisely, almost nothing but apples.But this was a whole work of art!The painting depicts Wayne was a brilliant scientist Isaac Newton, who is about to fall apple.This picture was truly excellent, but little suited to the realities of today's business, so the idea of Ronald Wayne lasted only a year.
Then Steve Jobs (chairman of the board of the corporation Apple) turned to graphic designer Rob Janov.Jobs should have a simple, modern look, a well-recognized brand image, which would have a direct relationship with the company.Rob performed the job for about a week.
In an interview Yanov told of how he did it.Rob bought apples and began to draw them gradually getting rid of the unnecessary details.The famous "bite", he deliberately did: it was necessary to portray the character of the company so that it is strongly associated with apples, but not at all with fruit, vegetables or berries.Rob Janov deliberately made logo color.
This was to reflect the fact that the company produces computers with color monitors, display them at the time could show six colors, which are present in the logo.Jani put the colors in random order.As such, history testifies logo Apple, the brand image has existed for 22 years.
However, in 1998, Jonathan Ive, designer, collaborated with Apple, invented a new body for the iMac G3.It became clear that the color logo on a color same poppy would look ridiculous.That is why, as the history of the logo, company logo since 1998 and still looks like a sleek, monochrome character in a bitten apple black.
winged emblem for "Skoda»
Who would have thought that the history of the logo "Skoda" began in the late 19th century, and most importantly, it all started with bicycles and motorcycles!It would seem that with the production of two-wheelers would be hard enough to move on to something more serious.
However, if you think about it, in the 18th century, no one suspected that such an interesting technique, like a car.Yet it happened!All bicycles and motorcycles Company Slavia, which lasted about 10 years, were made in a workshop in the town of Mlada Boleslav.As it tells the story of the logo "Skoda", the initial sketch of the logo was a wheel, which was framed by a circle lime leaves, which were to symbolize the Slav nations, and in just a year here were added to the names of the founders of the company.
Thus, mechanic Vaclav Laurin and bookseller Vaclav Klement, marked the beginning of the magnificent company that we know today.
Colorful symbol for cars
Needless to say that in the early 20th century, the company changed its name, but still turned and moved production of motorcycles to cars?The company was named after its founder the Laurin and Klement (L & amp; K).The very design of corporate cliché was influenced by Art Nouveau from the early 20th century.And only since 1926, the company began to wear a new name - ŠKODA.At the time, cars were produced at the plant in Mladá Boleslav.Despite the change in the brand, the shape of the new logo shows continuity with the previous version, but still slightly evolved.Logo with the familiar "winged arrow '' was first used in 1926.Commercial Director T. Maglic has created circular blue and white box with the winged arrow, which flew to the right.For this option symbols existed as much as 64 years.Only in 1999, he suffered a change.The black and green logo has given the brand ŠKODA great originality.It exists to this day.
«BMW" propeller
Very often, when it is carried out on the clean and blue-blue sky, not always it comes to detergents and the like product.Right now we are on the machines of the brand BMW.It began the history of the logo "BMW" back in 1916 in Munich.That's when two big companies have merged into one, so that in the future people could sit behind the wheel of a foreign car comfortable.
was time to come up with a logo for the company, which at that time was producing aircraft engines.Since the development of the logo with a rotating propeller, the company decided that it's all too easy - and in the logo, there are two colors that represent the BMW so far - steel and blue sky.But the picture was so vivid and so badly cut eye, it was decided that on the sign you want to add symbols - namely, to associate the logo with the flag of Bavaria.
From that moment on all the logo already beloved BMW could see the propeller, which now remained only in the history and color that will always remind us of the origin.
Three elements of "Mercedes»
Today "Mercedes" - is not just a car, it is also a long-standing reputation of the brand, which is synonymous with luxury and respectability.But we are interested in the history of the logo "Mercedes", which has reached our days.
So far in 1902, the emergence of such a large corporation as Mersedes.As you know, it was created by the three parties, and the creators - known Wilhelm Maybach, Gottlieb Daimler and called Emile Ellinek - constantly arguing, what is the emblem should represent their creations.Neither option does not inspire confidence in them.It was proposed and carrots, and orange, and even an elephant.To resolve the dispute and almost a quarrel between old friends and partners Ellinek daughter, who was very fond of cars.Moreover, it is in her honor and was named the now famous "Mercedes".
young Mercedes has offered not to argue and cross sticks, t. E. To make peace between them.The speed of the creators came up with a slogan that still exists today: the best quality in three dimensions - in water, in the air and on land.Emblem of "Mercedes" can be interpreted as - merging the three areas - a true sign of quality.
history logo «Audi»
Four Rings "Audi", as well as other images of famous brands, wraps impressive and interesting history of the logo.Logo is the name of the founder August Horch automobile company.The fact that in German Horh means "listen" while the translation into Latin sounds like audi.Previously, the company's founder gave his brainchild own name "Horch".But eventually he was forced to leave the company and to create a new automotive company.A brand "Horch" was already taken.I had to invent a new product name.In 1928, during the economic crisis, the concern includes four car companies: DKW and Wanderer, Horch and Audi.It is the union of four car factories was called Auto Union.That is united and partners, and competitors.And now modern company cars decorated with the four rings.
path from "Toyoda" to "Toyota»
car company "Toyoda" founded a Japanese businessman Kiichiro Toyoda.With the launch of its first plant, he announced a contest for the best logo.The winning bid, which consisted of the letters in katakana design.
These letters passed the feeling of speed.The word "Toyoda" was renamed the "Toyota", since it looked better from a design standpoint.Since then, the name has changed.
history logo "Toyota" begins with October 1989.Logo since then and has not changed.It consists of three ovals.Two oval perpendicular to denote closeness of the relationship between company and customer.The intertwining of these ovals draw in detail the letter "T" - the first letter of the company name.Background emblem symbolizes the global technology advantage "Toyota" in the global automotive market.A logo in 2004 became bulky.This was an indication of excellent quality of its vehicles.
three stripes Adidas
Adidas - one of the most well-known manufacturers of sportswear and shoes.The company was founded in 1920 and got its name from the founder Adolf (Adi) Dassler, is where the "Adidas".As history shows the logo "Adidas", the first version of the logo of the company Adolf Dassler invented himself, it was three stripes that have become recognizable on the sports shoes.
In the 1960s the company began to expand and has expanded its range of sports clothes, so the founder and began looking for a new recognizable symbols of Adidas.It was coined shamrock symbolizing the triple variety of products Adidas.Now shamrock with three stripes can be found even without the inscription, the name of the company, the brand has become recognized around the world.In the late 90-ies of XX century, the heads of the company decided to expand the corporate style.The new logo is pictured grille symbolizing the mountain of tasks and goals to be pursued.In the early 2000s, it was created another version of symbolism, representing the globe with the same three strips.Currently, the Adidas brand uses all three variants, but the most common yet become the last two.
with Nike to victories
No man is even slightly interested in sports, which today does not know the company Nike.The firm has established itself in the market, and its company logo, depicting the movement, takeoff, achievement of goals, now everyone knows.
According to the rules of grammar of the American company's name should be read as "Nike", instead of "Nike", as used to in Russia.The company is named after the goddess of victory Nike.It deserves special attention and the very history of the logo.
«Nike" was "on the rise»
logo "Nike" company founder Wil Knight ordered not known designers, and a simple student, but was always dissatisfied with her versions of the drawing.The basis was taken wing goddess, relaxed stroke, which in the original version emphasized the name of the company was therefore rejected.Caption moved upward until removed altogether.Over time, "Nike" became known by brand logo, and the title has become superfluous.
