world of business is developing rapidly.Today there are many companies and firms that produce the same group of products or offer identical services.That is the level of competition is really very high.What does this mean for the companies themselves?They have a need to stand out among competitors.This can be done with the help of corporate identity.
Identity.What does it mean?
Identity - an instrument for shaping brand.It includes both the advertising and promotion, and the creation of the image of the brand or company.All this contributes to successful business, since it makes it recognizable and for the consumer, and for competing organizations.
What is corporate identity
When the work on the creation of corporate identity specialists are taken, they begin to fully approach this issue.Perhaps that is why over time was made a number of components of corporate identity, without which we can not imagine the company's image.Following are a list of tasks in order to make a complete corporate identity:
- the creation of a trademark;
- logo design;
- the creation of a slogan;
- definition of corporate colors.
This is the most important component of style.As additional fonts can be branded, the presence of corporate character, etc.
Media
corporate identity Corporate identity is used on brochures and posters.Also, it can be found in catalogs, wall and pocket calendars, notepads and other printed materials.
possible presence of elements of corporate and souvenirs.It pens, magnets, key chains, plastic bags, desk sets, etc.
Identity meets delovodstva and the elements, such as envelopes, folders, letterhead, note blocks.All of them can be a company logo.
documents to verify identity, such as business cards, and there are gaps with elements of corporate identity.This is an excellent way to identify employees.
Positive aspects of the availability of corporate style
Corporate style has a number of advantages.For example, it helps the user to quickly find and select a product or service of the company, which he liked.
Also, the presence of style positively affects the promotion of new products and services of the company: it is recognizable brand.And that means only one thing - advertising costs will be minimal.
Identity positive effect on the corporate spirit and forming patriotic sentiments among employees, which in general is great effect on the outcome.
