In today's world, in our society, consumer goods and services market occupies almost dominant position.So perhaps it should be, because each according to his ability to buy various goods and services necessary for it enjoys.And almost always of goods and services - complementary, not conflicting concepts.Sometimes interpenetrating.
What is the product?
Under this concept realize the product of labor, which primarily has a cost.It is distributed in the community in various ways (buying and selling, exchange), and, of course, is the subject of trade.Another thing is any product that has a material form, the rule of the object, which is involved in market relations "buyer-seller".He does not have the quality of spirituality and are always directly related to the property.
main classification
All products are mainly divided into two groups:
- «A" - for industrial use;
- «B» - the consumer.
Roughly speaking, the first group of products are used for industry and production, and the second, on the contrary, for personal consumption.Creating priorities for groups of artificial selection over another one usually leads to disastrous results.A historical example: the beginning of "perestroika", when the so-called Brezhnev collapsed economic model focuses on the production of goods "A" group.We all remember the empty shelves and a total deficit of even basic foods, selling under the counter, for dating!Generally, the consumer society and should be tailored to the production of Group "B", which also has several species.
durable goods
Tangible products used repeatedly by the buyer.For example, consumer electronics, or hardback book, or furniture, and clothing.
goods short-term use
Tangible products used one-time or in several stages.For example, food or newspapers and magazines.
everyday goods that buy often, without much thought, without effort to compare them with each other.For example, sugar, salt, cereals, sunflower oil, soap, matches.
Preselection
goods bought by comparing them to the buyer according to the criteria of quality, price, availability.For example, various kinds of home appliances, or tableware or some foods.
special demand
goods, for the acquisition of which a person expends extra effort.It usually branded products, the priority in today's market.For example, the car "Mercedes" or camera "Nikon."
Prestigious demand
Items with a certain degree of "elite", by which the consumer shows your location on the social ladder.For example, yachts, conceptual cars, mansions.Purchase goods of this kind not often individually.
general, and the goods and services - is a kind of market drivers.Often these concepts are interpenetrating, they accompany each other.And the all-round production of goods and services - a characteristic feature of modern economic model of society.Therefore, both play a crucial role in the world of consumption.
goods and services
learned that this product is now analyze the concept of "service".It's kind of different activities that do not create a product (new, not previously existed), as modified by the quality of existing products.Conventionally, it is good, provided that the consumer is not in a real way, but in the form of any activity.This domestic, transport, public services.This training, treatment, kultprosvetrabota, all kinds of advice, providing all sorts of information, mediation agreements and conduct business transactions.Goods and services are distinguished mainly: the first - a concrete thing that has material form, the second - an activity offered for sale.
Definition and classification
Entrepreneurship, which is aimed at the result - to meet the diverse needs of others - called service (so, at least, is required by law).It is characterized by directly aimed at consumers, has inseparable from the source.Service purpose are divided into material and socio-cultural.
Material - meeting everyday needs of the individual.For example, repair of various products, utilities, food, transportation.
Welfare - to meet the spiritual, intellectual needs of man to achieve and maintain their health, improving skills in various occupations.For example, service culture, health, tourism and education.And today, goods and services are so intertwined that the service acts as a commodity.Example - various training video courses, workshops.They are more and more becoming a great virtual goods!
