We live in an era when much of our activity takes place in the virtual space.Every year the role of the Internet expands, both in their personal, social, life and business.Neither company that seeks to develop and attract customers, can not avoid the need to express themselves in the Internet community.Internet advertising has long been the norm, as one of the main tools of PR companies.In recent years, a new, but already proved their effectiveness advertising called contextual.A specialist in contextual advertising - a profession, becoming more and more popular and attractive.
Contextual advertising - a necessary luxury in the life of the company
What is important to consider creating an ad campaign?In addition, actually, qualitative differences, the advantages of the advertised product one of the most important factors to consider is the interest of potential customers or clients.It is this and is aimed contextual advertising.Those skilled in studying the needs and concerns of Internet users based on the input of queries in search engines, and then show them the advertising that is consistent with their interests.The course is very effective and useful at the same time, including the most potential customer.
process of creating an advertising campaign: from conception to analysis results
How created and hosted contextual advertising?The specialist first thing in studying the activities of the company and the advertised product, and then selects the keywords and phrases that will later be used to write the ad text.Together with a representative of the client company specialist in contextual advertising determines the rate for the show or go on an advertising link, and is working on other details, resulting in a cost of an advertising campaign.
When all issues are settled and ready to advertising, it is made available to interested users.Typically, text ads can be seen in the first lines of search queries, or the right of them.This is called search engine advertising.There is a thematic advertising that appears on web-resources relevant topics.
This specialist in contextual advertising does not complete its work.He regularly monitors rates of advertisements, analyze the effectiveness of advertising and, if necessary, make changes, that is engaged in the optimization campaign.It is important to monitor the click through ads created, which largely depends on the proper, correct selection of keywords.In some cases it is necessary to rewrite the ad text, using other keywords.
Where are the "gurus" of contextual advertising?
specialist contextual advertising - a fairly new for the Russian occupation, the subtleties of which are not taught in universities.However, the need for highly qualified professionals is growing every year, and therefore increases the need for their education.Many professionals learn by doing, learning from the experience of senior colleagues and reading specialized literature.
Not so long ago Corporation "Yandex" has opened a school for contextual advertising, which was an important step in the "cultivation" of young professionals in the field, they learn useful and qualitative knowledge to work in the market of contextual advertising.
