electorate - are the citizens who have the right to participate in elections at various levels.It does not matter where or when the electoral campaign.The main thing that it was aimed at people who are planning to put a tick in the bulletin.
Considering that in Russia, as in most countries of the world, almost all citizens have a universal right to choose, it turns out that the electorate - it's population over 18 years old.Another thing is that there are passive and active electorate.
passive electorate - is the bulk of voters, which loosely follows the political and economic events, poorly versed in the peculiarities of political activity.In short, the policy as a social phenomenon for them does not constitute any significant interest.But this category of the population to actively respond to advertising, promotions, and in general any form of promotion.It is exposed to, but because at the time of electoral mobilization at the height of the campaign is able to decide the outcome of the vote.
active electorate - are the citizens who take an active social and political position, as far as possible take part in public actions, conduct agitation and propaganda work, to organize actions to support or protest, that is, it is a stable support for their parties and politicians.
By their nature, the electorate - a heterogeneous mass.There is a so-called "core voters", which includes the loyal supporters.They will never vote for a "foreign" candidate or party, they almost always zhelezobetonno stand their ground and do not change them either over time or with a change of political situation.In other words, when compared to the electorate, voters and other participants in the political game, it turns out that the "core" - a kind of strategic minimum, which will support both financial and propaganda, and in the rush hour will come to the site and vote correctly.
In addition, stands still second group of voters - the doubters.The impact here is, but not essential.Rather, the issue in the evaluation of their own well-being.If policies are relevant to their interests, they will vote.If not, then stay at home.This passive voters, however sensitively perceive and rationally assess what is happening around them events.
Finally, the "swamp": the position of the voters is extremely unstable, changing depending on the direction of the political wind.Lack of citizenship is compensated by a good commercial instinct.Seldom has consistently held election campaigns targeted at them.Frankly, there is no special meaning: these people usually do not go to the polls.
also applies ideological qualification of voters according to the number of supporters of a particular ideological direction, and hence the party organization.There are left-wing voters, centrists, rightists others.Their choice - a choice between parties of the ideological direction.For example, essentially voted for the CDU-CSU never vote for the SPD as the representatives of the left-wing movement.Rather, he chooses the liberals than to agree to vote for the "green".
Russian electorate has not yet been formed.This is due not only to the fact that free elections - something new and neukorenivshiesya, but with a deficit of the consolidated practice of traditional voting.Elections - is the choice of a political defender of their social interests, and the format of electoral companies in our country rarely be observed.