All of us in one way or another are consumers of anything, any products manufacturing and services.In today's world there's no go!Each of us, they just needed to carry out vital functions, to establish life.In connection with this are various kinds of products intended for different purposes.Therefore, little scientific insight can not hurt.
definition of "goods»
Roughly speaking, this is all that meets our needs and requirements.What it is proposed for the purpose of consumption and future use or to attract attention.Demand and supply of goods in the modern "consumer society" is practically self-regulated and is subject to the basic laws of economics.We know from history that artificial regulation generally leads to disastrous results and is a destructive factor for the economy.Any product is essentially - a service for the resolution of any problem, according to many prominent vendors.So, Elmer Wheeler, for example, say that you must not sell the steak, but the process of its appetizing sizzle in the pan.And Charles revs said that his factory produced cosmetics, and in his store selling hope!
Classification of goods
There are two large groups:
-
«A" - products for production.
-
«B" - products for personal consumption.
discuss details with you at the last.It includes the following pogruppy.
- goods for long-term use.This material articles intended for repeated use.Examples: clothes, fridges, cars.
- goods short-term use. consume in one or more cycles.Examples: salt, cereals, sugar.
- everyday products (DC) supply. they buy frequently, regularly, without any hesitation, comparisons between them.Examples: tobacco, paper, soap, toothpaste.
- goods impulse buying. acquire, as a rule without a preliminary search and planning, they are not specifically looking for buyers, as they are sold in many places, such as at the box office.This chocolate bars, magazines, chewing gum.
- goods in case of emergencies. buying, as a rule, in case of urgent need for them.Examples: umbrella during heavy rain, snow shovel during a snowfall.
- Goods preselection. buyer chooses them ahead of time, carefully analyzing and comparing each other in terms of quality, price, availability, appearance.Examples: furniture, appliances, clothing.It plays an important role the profession of sales assistant, who can suggest the necessary information about your purchase.
In addition, there are the so-called consumer goods (FMCG) products and special demand.What are they?
Consumer Goods (FMCG)
They are the ones without which man can not do.They, in turn, divided into food and non-food.Consumer goods are used by all sectors of society, they are not in this exclusive or artwork.All this and determines their mass and availability.Production of this kind of goods - economic basis of "State of consumption"!Deficiency leads them to disastrous results, and sometimes to overthrow the existing order.
Goods special demand
As a rule, for their acquisition buyer spends extra effort.This thing certain trade fashion brands, photographic equipment, audio equipment, evening dresses for women, men's suits, cars.They do not require any prior comparison.The buyer already knows in advance that he takes - "company"!An additional factor is only the time spent on it to get to the dealer, which is a certain brand.This is called "special products demand."The examples in the world of machines - expensive toys for grown up boys - auto brands "Mercedes" and "BMW".In the world of digital cameras - "Sony" or "Nikon."In the world of clothes - "Adidas".Typically, the "special" buy goods based on the popular belief the public about a particular brand, rather than on comparison of prices and quality or other criteria.In this case it has played a secondary role to the buyer.
concept of "prestige»
But in the beginning, as they say, is defined in terms.What is, in fact, the prestige, and it determines the hierarchy of modern society?
Prestige (from the French «prestige» - charm, charisma) is now something close to the concept of "authority" - exerted influence, respect (the youth "Respect, uvazhuha").In a social sense - the significance of which is attributed to the various aspects of the public consciousness of human activity: occupation, social status, psychological qualities, as well as social groups, organizations, institutions.Another - some natural advantages and benefits of individuals and groups.Prestige largely - the result of the company arranged the priorities (or traps, which can cater to every one of us), it is explained by tangible and substance, a position for which many people lose their heads, spend your life on it.
Prestige, as opposed to the money supply, which initially have their units are often not specific.Understanding prestige at everyone, but there are some unspoken rules, principles, concepts common to all.After all, for someone to "cool" to live in the center of a provincial town, and someone and a penthouse in New York - a shack!But still, it should not be confused prestige and authority.Because the authority must be earned, and the prestige simply to buy, if you have enough money.
concept of "prestige goods»
So after all, can you just like that, at once, to be defined: the prestigious products in demand - it is worth ... a lot of money purchasing attributes and benefits, a person gets a false sense that now it reallyHe let one more small step, but climbed the social ladder illusion that now has increased his personal status.The bottom line - in apparent contrast to the other, feeling their own "chosen" increase (and overpriced) self-esteem, I have bought, but you could not, I got - and you're not!Because it is much more important than what you have and who you are.However, despite all this, prestigious products demand - it is an objective reality, without which it is impossible to live in our world today.They have a unique, special qualities usually have a well-known trademark or an exclusive origin (which further elevates the owner over other people).Some buyers are willing to incur significant costs in terms of money and time to buy prestigious goods demand.Examples impressive scale.One to buy prestigious cars, is taking a huge loan, which is completely impossible then to pay.Others agreed to lay the operating business in order to achieve the goal of prestige: in the circle of people deciding the fate of others.
Features of this kind of goods
prestigious goods demand - it is almost always a luxury.Villas, yachts, luxury and collectible cars, jewelry, watches ... They are characterized by very high price.Yet they are rarely purchased.So, for promotion of consumer products the special role played by the implementation of individual, personal sales.Their advertising strongly emphasizes the uniqueness of purchased goods.And manufacturers prefer exclusive method of distribution which emphasizes their special status.
Housing prestigious commodity demand
fundamental center of the economy is the people's interests and needs.And the most difficult to satisfy the public gets their requests in the area of housing.Some researchers even claim that the lower spending on food and clothing (the essentials), the higher they are on housing.In addition, the "roof over your head" is also a prestigious commodity demand.People who want to emphasize their high social status, try to buy comfortable accommodation not only for the sake of convenience, but also to demonstrate to others their wealth.As an example, in Russia in recent years it has developed the construction of the magnificent luxury residences, show who is the "master of life!"Good or bad - judge for yourself.
Results
course, prestigious products demand - a kind of life motivator, one of the ways to promote human social ladder.We can not deny some positive role in the development of their countries and communities.Yet we must not forget that the prestige - a piece insidious and changeable, and it is better to acquire and gain credibility, rather than use the purchased prestige.
