PR, as it is known, is a form of communication philosophy of the organization with its practical activities and interests of the target audience, and serves as a criterion for assessing the views of society.Proper organization of public relations contributes to the development and implementation of plans for the understanding, awareness, perception, activities and support this very public.
In practice, various tactical and strategic means of establishing contacts with several internal and external target audiences and are PR.This interaction creates all conditions for delivery of the message, informing the audience and the formative her certain knowledge.
Public Relations - a way to create or modify the views, actions and attitudes that are essential to achieve the objectives of marketing.In our modern time information when making decisions about the purchase of a product or service to the consumer often need to have a certain amount of information that can be obtained through the appropriate channels.
about how effective it becomes public relations, according to its instruments, which may include: news on television, websites, case studies of various character, popularize ads and newsletters, as well as industry symposia, lecture series and publicshares.
decision to include this issue in the complex structure of the marketing committee receives public relations, dealing with issues of interaction with the consumer, improve brand image and improve the degree of credibility, which begins and ends with awareness increasing loyalty and changing consumer opinion.In order to perform these functions should be provided to establish communication with various internal and external audiences.Secondly, the Committee makes the search for opportunities to increase customer value a particular product or service using the methods of informing.When faced with various threats (both current and potential) occurrence of any critical situation that can be overcome for the protection of a particular brand, the public relations committee is doing its job.And fourthly, the PR is required for influencing the decisions and activities of legislative bodies that may have a significant impact on business.
use public relations as a liaison between the organization and some audiences who can exert a positive influence on its activities effectively in the current economic conditions.It was in this role of public relations is often performs certain functions.
