number of sections and headings, professionally speaking, - composition of numbers - that's the foundation that underlies the formation of corporate identity and ensures the publication of awareness among the masses.Layout of newspapers and magazines is an integral part of the production process.It is responsible for optimizing the particular page and overall design of the room, that is a competent union of text and graphic elements for ease of perception of the fonts for easy navigation ...
advantages of stable composition
systematic access to the circulation sooner or later leads tothat the newspaper or the magazine develops its own unique composition.From room to room all the important bands, base sections and thematic headings and retain a certain kind of structure.This is done by chance: a product made from a template, easily perceived by the reader, and then generates the target audience a model of expectations.
However, the layout of newspapers predetermined standards does not imply inviolability schemes.On the contrary, a composition that can be easily transform - a sign of quality implementation of creative ideas.
In other words, a stylistic bias and the format of the newspaper / magazine should not depend on the point corrections and adjustments.If the executive editor falls into a stupor every time a few hours before putting the numbers in the press there is a need reimposition of individual bands or even pages, then, the basic composition is not justified, and it must change.
What is the fundamental difference between the arrangement of the layout?
composite preparation and layout of the newspaper - two interconnected processes with similar sequence of actions.However, the problems faced by designers and layout can not be called the same type - the differences lie in the plane of the objective development (optimization) is edited materials.The priority is to build a detailed study of the structure of content: The order of the bands, the configuration of the publications, "embeddability" images and the like.The purpose of the competent layout - make the location of the material on the pages of not only gave the reader the difficulties, but also the most naturally accented his attention to the most important information message.
material last layout has a common thematic core.However, for the formation of a full-fledged edition number is not enough.A peculiar feature of the finish is the layout, which arranges the content and organizes individual elements (publications) in a single unit.
Nesting newspapers norms and laws
main guideline for selecting model structure layout - table of contents.All the techniques and technical design options to some extent dictated by content.The term "material for the first band" could not be better reflects the essence of the above: they operate when they want to emphasize the importance of the article (which is exactly the information load a note plays the role of "stencil" for all rooms).
However, we must understand that the so-called general rules fairly conventional layout.The target audience of each publication has its own, specific.Therefore, if all the newspapers will look the same, demanding readers will not find them interesting product that will certainly lead to a drop in sales from its consequences.
Most importantly, the specifics of the layout is largely determined by the history of periodicals stage of its development, the traditions of the working collective, national preferences and other factors that are not directly related to the process.
A3: computer layout
Coder - specialist, operating prepared text and graphics have chosen.In his professional duties include placing material on the basis of approved templates.At the dawn of "typographical evolution" employee profile work it was complicated and time-consuming to perform tasks - enormous.Modern computer layout - is another matter ...
typographical formats used today - are derivatives of the standard DIN A0.The most popular in the printing are A5, A4 and A3.
Standard newspaper layout A3 format is carried out using the template wizard (soft shell may be different, but functional set of tools comparable).Among the indisputable advantages of computer layout - the availability of correction contents rooms at any stage of its preparation, as well as to minimize the number of errors.
brief overview of the software: PageMaker and QuarkXPress
Prepress numbers on your PC involves the installation of a software product.Initially proposals notable professional DTP, were few.In fact, such there were only two - PageMaker from the world-renowned company Adobe (the reincarnation of the same name from the assembly Aldus) and functional analog called QuarkXPress from a modest organization Quark Ink.
long period of time the developers of both programs were, as they say, hand in hand, so the DTP newspapers - I mean its outcome - virtually independent of realized batch script.An update violated established equilibrium, but has not determined leader.So, QuarkXPress makes a phenomenal architecture auxiliary modules (extensions), but failed to get rid of the awkwardness in the editing table.A PageMaker bet on universalization, but lost a few positions in the ranking of functionality (particularly suffered arsenal of special effects).
To help coder: Introduction to Adobe InDesign
Play in the creation of software products for layout, Adobe is not going to.The emergence of a fundamentally new package was only a matter of time ...
application InDesign - a much more serious competitor to QuarkXPress, rather than their obsolete PageMaker.More precisely, the question is no longer competitive - it all comes down to how many people are utility "steal" from Quark.
So, what newspaper layout in InDesign differs from the previously described scenarios?
intriguing completely redesigned graphical user interface, which is "locked up" for the average user.Here, in order to annoy competitors, there is even an option activation hot key used by default in similar programs - coder who worked at Quark, will not have to rebuild!Strikes and functionality.In this regard, InDesign - viable hybrid, which allows to solve complex problems by simply pressing the character of pre-print version 5 - 6 key combinations.Finally, the layout in InDesign is justified in terms of the natural evolution of publications: to release updates to the package greatly simplifies the build process of the material, reduce the time of preparation of publications, offer options for ready-made templates and layouts depending on the stylistic anchor rooms ...
Smart layout of newspapers:three rules paramount importance
modern layout has a computer base.But this does not mean that the program automatically perform all the requirements regarding the layout competent.From master specialist still depends on many things.
So, how looks the classic layout of the newspaper?
Example of a proper algorithm operates as follows:
- In preparing the rooms for the press must be ensured uniformity pages.If the typical structure of impaired (spacing headers and imposition differ from each other, or there is failure to comply with font design, graphic imbalances, etc.), it follows that the composition of the collected material is picked up incorrectly.
- Layout Output (title) of the sheet eliminates the use of headers and footers, rules and signatures;complete information about the publication served in the front page.
- As a result of the layout should be a mandatory matching line of the main text, which is located on the front page of the newspaper, with strings on the back (even if was implemented scenario changeable font size, and basic contents are diluted with material of secondary importance: the footnotes, commentary, updates, etc.. P.).
Layout journals: some nuances
newspaper layout rules are somewhat different from those requirements, which are pushed to the professionals responsible for filing a print magazine production.
Multiple publications often consist of columns of different size, the number of illustrations in their tens.Ensure that lines of "persons" and "trafficking" in such circumstances is much more difficult.Therefore, layout of magazines tend to operate augmentations (applications) to the basic software packages and rooms are assembled into circulation in the typographic equipment of higher class.
Types of layout: the basics of classification
attempts to create a uniform classification of types of layout undertaken a lot.However, almost all of them have not been successful because ignored placement geometry to the finished material strip.
For this reason, it was decided to separate the types of layout of newspapers not style accessories, and on the basis of three groups of symptoms: the first comprises those who identified the configuration of text and graphics, the criterion for the second was the direction of the surplus (vertical / horizontal) for the third - on the degree of symmetry of the strip.
Newspapers, regardless of subject matter, most others used simple squared layout (the information is fed into the structured horizontal rectangles - "bars").Where are less likely to have "broken line" layout - when speakers with ledges formed at the expense of variable height boxes.
type layout and the target audience.Is there a connection?
In professional circles, a well-known fact that the layout of newspapers - is not just a search for optimal forms for content.The resulting composition is primarily required to meet the needs of target audiences.If you look at publications targeting young people, we can find examples of live and bright design, realized through the use of "broken line" layout.Squared same pattern dominated the newspapers, whose readers - mostly people of mature age.But purely informational publications characterized the original (typically complexity;) form of the material: a plurality of columns of different geometry, plus a "dynamic" font.
