Surely you have heard in the speech of the word "retail".Originally the term came from the marketing, but today is widely used in various fields of human activity.Very often it is used in the commercial and banking areas.Do you know what is retail?If not, then this article will help you understand this concept.
Retail: value
Before you understand the modern use of the term, should find its origin.How did and what the word "retail"?It is in our speech from the English language and literally translated as "retelling".It seems to be nothing to do with trade.But it is not.
market - an essential part of any country's economy, and its integral parts - sale and purchase of goods.At the same time they can be implemented in two ways: wholesale and retail.In the first case, as a rule, we are talking about an intermediate stage of the movement of goods from the producer to consumers, which interferes with the mediator.In the second sale is made directly to the end customer.
"retail" refers to the retail trade, which is comparable to the volume of wholesale.That is, sellers are purchasing goods from manufacturers in bulk and resell it to customers in the same amount.History repeats itself (as bought and sold so many), and why the process is called "paraphrase" or retail.
Features retail
We have found that such retail.This sale of goods to the end customer.It is carried out with the mandatory use of elements such as a cash register and check compliance with the rules and the "Law on the Protection of Consumers' Rights.It is possible to identify a number of features characteristic only for retail.These include:
- availability - to receive a service or purchase a product can be anyone;
- variety of assortment - the existence of a plurality of positions and types of products;
- establishment of the retail price.
On the last point is to sharpen the focus, because it is the economic basis of retail.Retail price is always higher in the wholesale trade margin - the difference between the purchase price and sale.This value - the main income of the retailer, although not the only one.Depending on the scope, the margin can be at 25-30% (trade in products) and all 200%, and even more (sale of clothing, luxury goods).Therefore, even in the sale sellers usually do not work to their detriment, and only a few are cutting the size of the trade margin.Most often, retail - a very profitable activity that allows you to earn anything without producing.
Retail Formats trade
Talking about what retail should be said about the methods of its implementation.The sale may be carried out by different methods and under different conditions:
- personally;
- by telephone;
- via the Internet;
- on the street;
- in the store;
- home.
However, as a rule, retail trade is conducted in a store.It can have the following formats: a supermarket, supermarket, discount stores, online shop, shop at home or on the couch.Especially popular with retailers have street retail.What it is?This commercial premises, which are located on the ground floor.They have all the attributes of the store: shop windows, cash registers and a separate entrance.This format is convenient for trade buyers, who live nearby, and favorable to sellers.
is also worth mentioning that a retail park, because in recent years it is gaining popularity.This shopping center of economic size, consisting of one or two floors and located generally around the parking lot.For the construction of such systems use low-cost design and technology that allows the lower rents.This makes retail parks interesting and popular with retailers and buyers who can buy goods at cheaper prices.
Retail today
Worldwide, the volume of retail today reaches ten trillion dollars.Russia's share in the world market is about two percent, while its annual growth is observed.With the increase in the welfare of citizens in the last few years increased their purchasing power (over the year by almost 10%).Today, our country is in terms of the retail market is in eighth place, which is not bad.
largest retail networks in the country are X5 Retail, "Magnet" and "Auchan".A world leader could be called the American retailing company "Wal-Mart".Its turnover today account for more than $ 400 billion. Dollars.
Conclusion In this article we looked at what the retail, what are the required attributes and features.You know, what are the formats of retail trade, and that the new occurs in this area today.In addition, we touched upon the current state of the global retail and know the place of our country in its total volume.We hope the information was for you interesting and useful.
