What related product and what the benefits of it owners of small and big business?The actual things that the buyer will be used together with the main, larger purchase, and have related products.It can be supplies, cleaning products, replacement parts.Buyer, they help take care of the purchase, prolong the pleasure of using it or smooth disadvantages.Seller, they help to increase profit by 5-15% without spending more money on advertising.
What could be related goods?Let's say you own an appliance store, you have to counter a washing machine, a vacuum cleaner and an LCD TV.What related products may be offered for each subject?By the washing machine - powder bag for washing delicate things, descaler, air conditioning, laundry bag for shoes, express cleaner, longer hoses (not all satisfied with the standard 1.5 meter) stain remover.As you can see, the list is not too small.It is important not simply to put additional items on the counter, but also to offer them as much as possible to paint the benefits of immediate purchase, for example: "By this means your car will last longer," "This bag for laundry save things from puffs."
to a vacuum cleaner may be prompted to change the bags, brush for collecting animal hair, replacement filters.For LCD TV: DVD player, an arm, a means for cleaning surfaces, extension cable, headphones, so you can watch TV, when everyone is asleep.You can offer a versatile item in addition to any technology: flash drives, DVD movie discs, wipes for office equipment.Even the most ordinary plastic bags can bring good income: 3 rubles of net profit from each packet 1000 customers will bring 3000 income.
Of course, not everyone will agree to buy unplanned bracket or by means of scale, but even if it will make 1-2 people, profits will increase, especially for such small things that you can install a large margin.
At first glance it may supplement supplies only industrial goods or household appliances.However, it is not so.The flower business client who buys his wife a birthday bouquet can be offered beautiful packaging for flowers, cards, lovely souvenirs such as teddy bears, trinkets and candles in the form of hearts.Also, it is possible to offer to buy a pack of rose petals to create a romantic atmosphere at home.
in the dentist's office, you can set the rack with mouthwash, toothpaste, strings, electric and conventional toothbrushes (adults and children).If the doctor after treatment advise the patient to use a specific paste or medium for the oral cavity, the patient is likely to heed expert advice and buy a couple of packages.
What could be more related products?These may be food.For example, in a coffee shop for a cup of coffee can be submitted Cheese cake, cake, chocolate, fresh bread rolls, as well as chewing gum.Of course, some customers refuse such additions, but the other part is gladly agreed.
a jewelry store Related Products can be wipes for cleaning products, gift boxes, jewelry boxes and multi-sectional storage lockers rings, chains and earrings.
People who come to the store to purchase, set up to spend money.Professional sales consultants and managers claim that the person who has come for a specific item, you can "roll" on related products and services in an amount equal to 10% of the purchase price.The main thing - do not forget, these products and services to offer, because sometimes the buyer himself did not realize how much he needs this or that thing.
