Product Manager - a position that is not easy to take, because today it is the key in the pharmaceutical business.From the man who runs product management, it depends on how a specific product will look like in the eyes of consumers (patients, doctors, pharmacists).
Among the main responsibilities of product management - monitoring of the existing market, competitor analysis, work on a certain product assortment policy, pricing of products and their promotion.These specialists provide trainings, presentations, participate in conferences and seminars, provide training knowledge products, engaged in the development of promotional materials, make a budget and marketing activities carried out last.In addition, the product manager responsible for supply planning and control, and procurement policy.
According to available data, the demand for such specialists constantly growing, so people with relevant education and skills will not be difficult to find a job in their field.
interesting that today the greatest demand for specialists in product-menedzhentu occurs in small companies.
potential product manager must meet certain requirements.Here is their list:
1) Higher medical or pharmaceutical education and knowledge of the basics of marketing.
2) Experience in similar positions.For example, the work of a marketing manager or brand manager.
3) Knowledge of a foreign language.In most cases, the language - English.
4) experience in market analysis, strategy of product promotion and evaluation of the effectiveness of this development.
5) Experience in planning and implementing any marketing activities.
6) Experience in business negotiations.
7) Experience with personal computer and basic office programs.
In addition, product manager must have presentation skills, be creative and sociable, have analytical skills.
to the above requirements for a candidate for the "product manager" is sometimes added some additional requirements, such as having a driver's license, work experience and the opportunity to be away on business trips.As a rule, the work is made in an official manner.Some companies are engaged in training.Most pharmaceutical companies have opportunities for career and professional growth.Potential obstacles to a device for such work - the absence of their own car or a laptop.
summary, once again list the main responsibilities of the product manager.
Product Manager: Acting
1) Analysis of market and competitors.Using the result of the analysis for further work.
2) Preparation of a marketing plan and its implementation.
3) The strategy of positioning and segmentation of the goods.
4) Building and improving the assortment policy.
5) Development and improvement of the pricing policy.
6) Work on the procurement policy, control and planning supplies.
7) Develop a plan for sales, forecasting future sales, their constant analysis and control.
8) Develop strategies for product promotion on the pharmaceutical market.
9) Preparation of information and promotional materials.
10) Planning, preparation and conduct trainings, presentations, seminars and other similar events.
11) Participation in conferences, exhibitions and tenders.
12) Budgeting and other duties.
In most cases, you want to experience two years, less than one year.The companies that offer training can be accessed without any experience.
