The main purpose of the existence of the company is to make profit from conducting certain activities.The realization of the goods has a significant impact on product profitability and financial stability indicators.
planning of selling goods
for effective business conducted studies of existing demand and market share competition, after which the company planned to the amount of products intended for sale.In this case, the sale of goods acts as a liaison between the buyer and seller.Planning takes place in view of current resources and margin costs, focusing on the target market segment.The more manufactured goods can cover the break-even point of the enterprise, the higher the supply level at which you can reach a significant number of customers in a single production cycle.There are four main factors, which planned to sell the goods, they are referred to in the marketing concept of "four pi»:
- goods - products that can meet the needs of the buyer at a high level, in connection with what is relevant in the market.
- price - a factor which should ensure the company's competitiveness and at the same time justify the cost of manufacturing products.The implementation of customs goods depends on the price policy due to the nature of the legislation and taxation.Therefore, each transnational corporation is a unique strategy of penetration in each country, taking into account all the social and economic characteristics.
- Promotion - all sorts of events, advertising and PR campaigns, promotion of life and so on. At any stage of the product life cycle implementation of the goods must be accompanied by marketing activities in order to maintain the company's competitiveness and growth of the occupied part of the market.
- place - a factor that determines the relationship of the seller and the buyer, it is also related to the distribution channels, which are dependent on the type of trade in the enterprise.Accounting for sales of goods in wholesale trade is based on an analysis of the effectiveness of the contracts, as well as the efficiency of placing of warehouses where the products are stored. In the case of retail trade are considered the best location of the shopping districts of the city and places where large numbers of people.
Sale of goods as a way to reduce the risks of doing business
in conditions of free competition on the orientation of the company wide field of product distribution increases the risk that can arise when large losses up to a state of bankruptcy.In this case, the affected enterprise is forced to leave the market.It can be both internal problems in the form of defective products, and the impact of the unstable political situation in the country, which have a negative impact on the desire of buyers to purchase goods.Addressing such issues could serve as an effective implementation program, which will help to overcome the existing difficulties in the present conditions.