What is communication?This kind of social interaction, communication between individuals and groups of individuals with the help of verbal and nonverbal means.However, when it comes to some specific areas of existence and interaction of people, in this definition there are some clarifications.For example, consider the concept of political communication and its main features.Today, this area of human life is very rapidly evolving, it appears more and more new qualities and the evaluation criteria.
Political communication promotes interaction of political interests, making such a manner meaningful political process.Thanks to a chain of events is built into a logical chain.
As for the basics, which lies in the center of the theory of this type of communication, it is based on the teachings of the two schools of: structural and functional analysis and cybernetic approach.Political communication from a scientific point of view has been regarded during the First World War, when he first examined propaganda.The very same term and theoretical works devoted to this subject appeared in the late 1940s.By this time, there are many historically conditioned reasons that required the selection of the term and the concept of consideration under a separate scientific discipline.Among them is called the post-war wave of democratization, the development of cybernetic theory, the active development of communication systems and technologies.
In general, despite the fact that political communication today has many definitions, it is characterized by the exchange of information between participants in the political process, which is carried out during their formal or informal interactions.
Note that each system is characterized by a single communication network that matches its capabilities and level of development.As the researchers note, the development of communication in the field is parallel to the evolutionary processes that are inherent in this area.
known that political communication influences the type of the respective cultures.However, this effect can be called mutual, because the former is a means to broadcast the second.The fact that communication plays the norms and values that are accepted in a particular society.
note that a very important aspect of it is the semantic relationship of the political figures that are based on the exchange of information during the struggle for power.At this time the transfer of the three main types of messages:
- Incentive (for example, a request or an order).
- carrying only informative load (information, real or imaginary).
- actual (information that is associated with the establishment of contact or support for it among politicians).
As to the means of communication in politics, their role is usually carried out by organizations or institutions that exist and work within the social and political systems.Thanks to them, there is an exchange of information.Today, one of them also include communication processes and situations, as well as groups and individuals who help exchange of information.
Political Communication has three main ways to implement:
- Media (options publications and electronic media).
- Community through the organization, if the role of intermediary Mezhuyev rulers and ruled are the political parties or interest groups.
- Community through informal channels that are available only through personal connections.
