term "subject of study" found in the scientific community.It is inextricably linked with another concept - "object of study."The subject is a situation in which there is a problem - it is supposed to study.Subject of research - that is what is inside the object being studied.The object and purpose can not be considered in isolation.For example, if the object is the behavior of the crowd as the collective unconscious, the subject will be the people who make up the crowd and are the bearers of the collective unconscious.
Any study begins with setting goals, identifying the relevance and necessity of these activities.That is, the alleged actions should be appropriate.Then determined the object and subject of study.It is an integral part of the theoretical training.After setting goals The next step is the problem to be solved in the course of the study put forward problems.This is followed by methods intended to solve problems.All of this - the action plan.Well, the plan is followed by practical implementation, analysis and conclusions.The practical part begins with hypothesizing about what possibilities there are to achieve the goals.It looks like the structure of scientific activity.
subject of sociological research - these are different manifestations of social activity of actors in society (people), both individual and collective.The study of social phenomena - an important part of the socio-economic and socio-political relations in society and the state.Social problems and phenomena can be explicit and hidden.Their scope may be local, relevant to only one locality or region and can have a planetary character.The subject of the study - that the possible impact of the collective unconscious in the development of society.For example, in our country due to frequent social upheavals in the subconscious lives of the need to have a strategic reserve of food.Therefore, even the probability of ghost may provoke deficit.This happened in late 2012, when on the eve of the alleged end of the world people began to buy up the products in the stores, sowing panic.
Marketing research is a sociological study of a specific consumer preferences and demands.They are necessary in order to effectively regulate the market for goods and labor.The subject of marketing research - are goods, services, the reputation of organizations.Companies interested in learning about consumer demand for production planning, it is important to determine the pricing policy.
In the modern economy market research turned into a prosperous sphere.This market is divided between the various sociological foundations, institutions of public opinion research, departments of renowned universities.Many major brands, the firm bought the company and the study of consumer preferences for planning their activities.For them, the subject of study - is an opportunity to promote significant for their goods or services, as well as the "treatment" of public opinion in order to convince people that a particular product they just vital.An example is the corporation Apple.But it turns out, with all the flashy independence of these surveys and studies still often happens manipulation of data, theft of information.In short, the competition in action.
