Dropshipping: what is it?

click fraud protection

Now many are shifting their business to the Internet.No one is surprised by the store network.But few people know more and try a different way of trading - dropshipping.What it is?What are the advantages of this scheme sales?What you need to be ready, you start your own project?

new online business

Underlying dropshipping is a familiar idea of ​​an online store.That's just you do not puzzle over the question of where to get the money to purchase goods.Does not solve the puzzle, how many of these same goods purchased.Where is the warehouse, how to carry out the delivery - these problems do not care about you anymore.

And all because you are working on system dropshipping.What is it for sale - let us face it.

In general, the idea is to open a store, through which you sell products directly from the supplier.You are a kind of intermediary dealer.It is your responsibility to promote your store, make it a popular, taking orders for the products on display in the store and transmit these orders to the holder of the goods.Typically, the latter is either manufacturers or wholesalers.Supplier, received the order, he decides on the packaging and delivery.

system dropshipping

now analyze in more detail the implementation of the scheme of sales on the new system.A look at the same time, from which one gets the profit.

Suppose you decide to sell jewelry.But you do not have funds for the initial purchase of goods, rent warehouse, and also delivery problems.It is not necessary to take out loans, get into debt.

you retrieve the Internet sites that do not mind working in conjunction with dropshipperami.From the list of potential suppliers, you will find those who offer the product you (according to the criteria outlined by you) at the lowest prices.

Then you are written off with the owners of the resource and applying.Usually no problem turns formalize cooperation.

Now you begin to place items on the pages of your store.The price in the positions you set for yourself.Of course, they will be higher than those that expose your supplier.But do not go too far.Focus on the average offer for your product category.Otherwise, you will not attract a buyer.

Images used with any web site or from any available resource, which has the desired illustration.Descriptions of the product better to write for yourself.If you are not strong in the creation of selling texts, then find a good copywriter.

better you razreklamiruete yourself, your store, the sooner you begin to make a profit.

work with the customer

If we work on the system dropshipping, all coming to us, we process orders and forwards them to your dealer.

Supplier already decides issues with packing and shipping.Here you have almost nothing to decide.From your partner depends on the quality and speed of delivery.But that certainly does not let it go, connect the tracking service.This is an individual order number, it allows you to track the path of the ordered goods.This number does not prevent his voice to the customer.It will be a plus for you.You confirm its reliability and has earned a reputation.

not prevent pre-negotiate with the supplier to indicate the condition is not sending information on the original cost of goods.

Benefits scheme

So, our first step is made in dropshipping.What is it in terms of the pros?

advantages of this business are:

  • lack of start-up capital.You are spared the costs for the start-up of the store.It will have to invest, without it you do not open your own selling site, but it does not require you to major spending.
  • You do not need to take stock and to organize a delivery service.These charges takes over your supplier, you only need to find and attract more customers.
  • miscalculate the price risk is minimized.You do not make purchases of goods.Consequently, a situation in which you bought the goods at one price and sell managed only at a lower cost, not about you.
  • You are not tied to the range.Stocks of you do not.Therefore, any time you can get away with the electronics on the market of toys.You only need to find new suppliers and change directories on the site.
  • You are free to choose their partners.I do not live up to expectations, one partner, find another, more reliable.

At first glance, the scheme is reliable, you work as a dealer.Your supplier pleased with standing orders, you're happy with a stable income that brings your shop.

Cons of

Advantages obvious, but what about the disadvantages possessed dropshipping.What is it with the position of the shortcomings of the system:

  • You can not affect the rate of delivery of the goods, so all the bugs from your supplier a negative effect on your image.You must be prepared to quickly understand the situation, when you place your order, took the money from the customer, and he did not wait for their goods.Think carefully about their actions in such a conflict.Customer will in any case require the goods with you.
  • quality of the goods can also be strongly "lame."Try the step of writing a contract to check the reliability of their future partner.
  • Packaging, supply of goods to the client again does not depend on you.So you have to rely on the integrity of the supplier.

Suppliers

As you already understand a lot in this business rests on the reliability of suppliers.Unfortunately, very often the situation with fraud.Therefore, carefully check their potential partners.Dropshipping suppliers are obliged to take responsibility for the issue of shipping and delivery.

Do not be lazy and conclude an agreement with the selected company.So it will be easier to build a business relationship.

With all unscrupulous suppliers immediately forgive.You will remain constantly on their toes, your reputation will suffer, customers will move away from you.Do not wait for problems, look for other suppliers.

Russian Prospects

Russian dropshipping is not actively developed.Many troubling is this scheme of doing business.The matter is likely that too many unscrupulous vendors, too bad tweaked delivery mechanisms and too great distrust of Russian clients.

to successfully promote a new kind of trade in the domestic sector of the Internet, find yourself a reliable partner among the European, American and Chinese sellers.Now there is no problem to go to them directly.Some advanced users themselves using ordering goods from these sites.You can serve as a vendor for those who are unwilling or afraid to buy their own on the largest trading floors.

you create a convenience store in Russian.With clear navigation, comfortable tools and act as a mediator.

Reviews

If you talk with those who tried to drop shipping, you will get feedback very different.

some fairly simple scheme.They note that a business with minimum investment pays for itself very quickly.Many people like that do not need to bother with the warehouse, purchasing, posting balances fluctuations in the dollar.

Other disappointed and talk about the futility of this type of trade in Russia.Too many unscrupulous vendors with whom it is impossible to build strong partnerships.

Perhaps beginner dropshipperu need, above all, thoroughly weigh the possibilities.You have to understand that the success of your store will depend on the activity of its promotion.And with this, many problems arise.

To reduce the risks to a reasonable limit, you need to familiarize yourself with the pitfalls of the business.Examine the legal framework, which is based on the operating system of dropshipping.Cooperation in this field should be supported by certified agreements.Keep a complete database of suppliers and customers.Fear of fraud.Study the information on specialized forums.

Open your business

scheme of work you already know.But where to start?

should start by creating a marketing site.You can go and find a proven resource that offers a ready-made templates.You get a working online store.It has already implemented search tools directory.You do not pay extra hosting.It takes the company creating your website.

The ready-made templates already have an order form, a feedback.Here it has been established scheme of transfer payments.You are free to choose the design options.

If you do successfully create a website, you can develop your project from scratch.Giving it a unique look.Just remember in the pursuit of design about the easy navigation and usability.

Promotion

not so difficult to create a website.The most difficult thing - to make it popular.Only competent promotion will give you the number of customers, which will allow getting a decent profit.

shop need to promote standard methods.It is important to consider SEO-policy.Systematically fill the site content.Write for yourself, or order the selling texts.

Pay attention to contextual advertising.There is a lack of knowledge of their own?Consult with the marketer.Suppose that you will paint your promotion strategy.

only advertised shop boasts an abundance of orders.Make it a rule every month to review its actions to promote.Look for new ways of promotion.

If you decide to realize themselves in the business, read the experiences that divided the other dropshipping companies.This allows you to avoid mistakes and build a clear system of development of the business.