can say with certainty that the beer Corona - the national pride of Mexico.This product has brought their country world famous.
Stages complex path
It all began in the 16th century, when the Spaniard Alonso de Herera taught Mexicans prepare wonderful drink from an ordinary barley burned burning sun.Local residents an idea came to mind.Beginning brewers enthusiastically set to work, and soon had created a whole new flavor favorite with all of the product.Corona beer is the first time it was released back in 1925.This happened in Mexico City on corporate brewery Grupo Modelo.The drink got the highest praise, and the company was beginning to dramatically build momentum.Within three years, the number of bottles of output has reached 8 million.Goods disagreed "with a bang".This state of affairs has greatly contributed to the company's management policy, the basic principles of which were high quality product and the growth of its production.In order to expand its sales network in the thirties of the last century, the first batch was shipped abroad.So Corona beer became known in the United States.
the world market
company Grupo Modelo was confidently towards its goal by leaps and bounds.Production is constantly expanding, were put into operation new plants.Mexicans are very proud of the new product and was considered among his best-known counterparts.In the forties, there was even a special slogan, which read: "And the twenty million Mexicans can not be wrong."Years passed, and soon the beer Corona began its triumphal march around the world.In 1985, he was first able to try the inhabitants of Australia, Japan, New Zealand and some European countries.The result was simply stunning.The new beer is really recognized.He was especially loved in America.In this country, Corona took the second place in popularity among all the beers supplied from abroad.By the end of the nineties, it has become the undisputed leader.Currently, about 170 countries have signed an agreement with Mexico to supply the famous local products.There was a real era of "the Crown."
Sales Leader
most popular drink, produced by Grupo Modelo, regarded beer Corona Extra.This bright, filtered lager is a fortress of 4.5 percent by volume.The taste of the beverage is light, delicate and slightly dryish.The fragrance contains notes of malt, grain and corn barely perceptible bitterness of hops.After each sip in your mouth is pleasant, slightly sweet aftertaste.The product was a light golden color is produced usually unclarified.This beer has a old legend.It is said that once a lion, which is considered the king of all beasts, tried it and came to the indescribable delight.Beer liked it so much that even the beast wings.He was ready to give his royal crown for that at any time be able to enjoy a drink grown fond.Here since winged lion became known as a griffin, a magic beer was called Corona.And now they both adorn the label of the famous drink.
Mexican beer for the Russians
Beginning in 2014, the Russian beer lovers will be able to estimate the art of Mexican brewers.Corona beer in Russia will be represented by the company "SUN InBev".It will be the distributor of the famous product in our country.Now, through her beer will be delivered to the distribution centers and directly to stores.This product is sold in the original bottle capacity 0,355 liters.Tara completed in multipacks of six bottles each.Packaging is very comfortable and ergonomic.In the specialized bars this product to the buyer usually served chilled.In addition, the traditional bottle to open, and insert into the neck of a small slice of lime or lemon.Such a process has come to us from within Mexico.There, as you know, a lot of insects.Therefore, visitors, leaving the bottle on the table, cover mouth with a piece of citrus.This is done only for the purpose of forced sanitation and in any case does not concern the taste of the beverage.
