Because marketing has recently gained new ground in the eyes of ordinary review shoppers producing country plays an important role.We evoke the myths that all Chinese - breaks down, the US - it's expensive, German - high quality, etc.Therefore, the more exotic the inscription on the label, the more we have a deadlock we exhaust ourselves.Kind of like "Made in Romania" - interesting, and at the same time - as prestigious?
So what is the function of our decision producing country, is largely explained by the dynamics of globalization and the expansion of our consumer consciousness.We are aware of the working conditions and the factors of production in the same China and the UK, we know what the wages, costs and prices within States - and this determines the relevance to the owner.If Asian tycoons are not averse to violate copyright and counterfeiting sports brands - what to expect from the quality of these products?And vice versa - overpaying for the thing we assure themselves a guarantee of quality.
But today the country of manufacture is somewhat different from the same concept a decade ago.It affects a number of factors.Firstly, the redistribution of power in the world market: in just the past 20 years, Asia's share of total world exports increased by 30%.And it is unlikely in such a rapid outbreak absolutely no attention is paid to the competition, improve the quality of goods and services.
Further, there is no such term as the transfer of subsidiaries.Major manufacturers like Apple have a head office in Silicon Valley and on Wall Street, but the assembly factory located in China and Taiwan.Because so profitable in many ways - from the cost of labor, ending tax charges and benefits.
Consider the example
effect that has on the purchase of producing country, most clearly demonstrates the particular brand.Take the eternal confrontation between the two giants in the production of smartphones - if Apple already mentioned, is the NTS.
High Tech Computer (HTC) - a young, but promising to declare itself an Asian company mobile telephone devices.For HTC producing country is not in dispute - and that of Taiwan.Corporate Headquarters is located in the developing district of Taoyuan.By the way, in comparison with the "Apple", the Thai company was founded in 1997 and the first smartphone introduced and did 4 years ago.Here it was found that the device for its functionality is not what do not concede - in some ways even superior advertised "iPhones".And here arises the issue price, which NTS easily surpasses even the Asian industry leader - by Samsung.
Note: country-manufacturer HTC - avowed "tiger" Taiwan, in this case - it is original and prestigious.The owners were surprised to read on the back cover of "made in USA".Why, then, in the manufacture of other things Asian marking makes us suspect?Maybe it's time to reconsider their views on the tenets of marketing and post-Soviet discard prejudices aside?After all, the world does not stand still, and moves it just perfect competition.
