Why do people tend to hang labels on people around them?This phenomenon has a scientific explanation - the halo effect.Fertile ground for the emergence of this effect occurs when you know a person or surface to explore knew of his reputation in the community - positive or negative.
Halo Effect - a special inclination, available in almost every person, to evaluate the behavior of others on the basis of initial experience.
To understand this phenomenon, we give an example.Recently, you have a new colleague who will soon effectively decided any your problem.Moreover, he was communicating friendly and pleasant person.You decide what is a "good man", you can rely on in difficult times.But after a while you learn that he started a brawl in a decent public institution.The first thing that you have there will be something like this: "Do not be! It's gossip, I knew him, it's a wonderful man!".This creates a positive halo effect.Examples include not alone.
halo effect is negative and the positive.He appears against acquaintances, public figures, politicians, pop stars, as well as for well-known brands.For example, if one day you like the product of a company, then later you can begin to consider its other products good.Although perhaps it is not so.As a result, you believe hanged label as the time to understand this is not there.
with stunning success halo effect used by fraudsters.You can give an example of classical literature.In Gogol's comedy "Inspector" officials met with the inspector general, from the beginning thinking he was auditor.Overconfidence in the long closed their eyes to the fact that Khlestakov not versed in his profession, does not fulfill its obligations, and on the auditor does not like.
In some circumstances, there is a halo effect?
1. Lack of time.You do not have enough time to get to know the person well, carefully analyze his behavior and form an opinion of him as a person.
2. Too much information, too, may cause this effect.You are overloaded with information about different people so much that you can not analyze in detail the behavior of each individual.
3. stereotypes that had developed on the basis of public opinion on any group of people to which the person belongs.An example may be different subcultures: the person who professes the punk culture and come in for an interview in his usual attire, it is possible to be negatively perceived by the human resources department.
4. extraordinary personality.Sometimes, the most prominent feature of a person struck by society and pushes into the background of his other qualities.Psychologists in the course of their research concluded that such a feature in most cases is a person's appearance.
halo effect can be observed in the behavior of absolutely all people, as it is the result of innate subjectivity.
