Prior to our economy to a market economy from a retail retailer had no problem with the definition of the optimum range.There was one problem - fill the shelves at least something.Therefore, understanding and application of the term "assortment matrix" came much later - after losses, disposal of expired products, overflow storage residues small sales positions.We survived and developed by those who just realized that without the constant analysis of the activities and the computerization of trade on the market for a long time will not last.
If you do not take into account the complexity of foreign terms, assortment matrix store - a list of goods whose presence on the shelf and in the minimum irreducible balance in stock, necessarily.Before it be determined strategy shop, its target consumer age, income level.If you decide to position as a discounter store with low prices, then include in its matrix elite whiskey anybody in a head will not come the same as the accompanying goods interior of expensive cars to make cheap pressed discs for wheels.
it be drawn up by groups of goods.Every SKU (SKU) is included in the matrix on the basis of the analysis.Determine the average period of turnover unit, the target segment of customers who prefer this position, potential counterparts, suppliers.
It often happens that one and the same product offered by competing providers.For a retailer, this situation is beneficial: purchase made at the vendor with the lowest price and favorable conditions of delivery and payment.This prompts a second supplier to offer more favorable conditions.
What is the balance of the range?
The duties of the manager, or other person who is working with suppliers include a permanent control over cash balances.In addition to other benefits assortment matrix allows to avoid abuse by the sales staff.Sometimes unscrupulous suppliers by using the manager's personal interest in the purchase, sells to retail outlets unsaleable goods or product chassis, but in excess of normal shopping needs.
If you have approved the assortment matrix, ordered the absence of the product (or clearly greater than the minimum waste) - a significant violation, which will not go to any manager or supplier.
Today, the market retailer in order to stay on the market, forced to react quickly to changes, so the assortment matrix - not ossified dogma.She needs to know every employee of the enterprise.For this is a periodic analysis of the turnover of the store and the formation of the assortment matrix, and this process is ongoing and continuous.
If any SKU is no longer sold (the price has increased, decreased quality, changed preferences the main categories of customers), it quickly replaced by more popular counterpart.Monitors the external environment (the emergence of competitors, the construction of housing in the radius of influence of the points changes in the economic environment of the city), he made adjustments to the results matrix.
