The theme of Family Business and Family Infobusiness we need to focus on general principles that are necessary infobiznesmenu any level.That is, today we are considering the total as a family Infobusiness, and not for family and not for the general Infobusiness.
It's no secret that every business is basically sales, but for sale to have, firstly, what to sell, and secondly to whom to sell, that is, goods and buyers.Well, among other things necessary platform on which this trade will take place.
Infobusiness The advantage here is that the marketplace in some cases may be virtual, as well as often the product itself.Therefore do not want the costs of supply, removal and storage of the product.There is no risk of its damage and breakage.With the right approach infoproduktov easily restored and rarely wasted.
We start with you need to decide on what will sell and to whom.Asked what can be sold, using the Internet, the answer is widely - anything!From pins to draglines, but since we are talking about a family Infobusiness, we are with you as long as we focus on information products.
easier to work with them.Do not need to warehouse and deliver them simpler and easier.The next important question - to whom we sell something?What characteristics should meet our customer?
Firstly, it should be the Internet, without that sales will not be, and secondly it has at the time of purchase must be recognized need in your proposed product, and thirdly, most importantly, he should be ready to buy somethingfrom you.In the absence of any of the three points of the transaction will not take place.
next important point, it is necessary that the client about you once learned, I realized that you are the person who needs to be trusted and in addition, he must be aware that he needed items you have.That is, there is a whole sequence of conditions that have to perform.
When sober examination it appears that option is not very much.One of the main conditions is that the person must know you.Note that it is not necessarily essential that you know all the participants on the Internet.To do this, you have to be the Pope or Mother Teresa, that is a public personality.
But at the same time, we need to have clearly identified that category of people that we consider as our potential buyers.That is, you should be well known in certain circles, and this is precisely the feature of the brand.Hence it should be clear that your promotion strategy in the market is the strategy of brand promotion.
this strategy has long been developed and is available to it on the network.Now the question arises, how to become a brand, how to become that person that clearly identifies as a brand that required audience.There are certain qualities that are necessary accessory brand.This is, firstly, reliability, and secondly publicity.
That is, you have to be honest in business and are widely known in the circles that you have something to gain.Thus, even before becoming a featured brand, you have to become a person known and demonstrate their reliability and competence in the required range of issues.
means to become a brand, you need to become a well-known personality and constantly demonstrate their reliability.Famous people acquire, spreading information about yourself in the right circles it.There is no other way.Therefore, you just need to get more people have access to information about you.
So you need to constantly disseminate information about themselves in every possible way.This is a necessary element of any business, including a family Infobusiness.The best option if you will be talking about a lot of people.This includes a system of social proof that people trust the most.
If many credible people speak well of you, then you are good, you can trust and you can deal with.Now before us is manifested the essence of branding.
you need to earn the recognition of a certain environment, then this environment is to provide you with information and build trust to you from the broad mass of people necessary to you.What resources are available for you to achieve these goals Infobusiness?
main resource here are social networks and your blog as an official representation on the Internet.The main social networks that can actually be used for business purposes and the formation of your brand is Facebook, VKontakte, Google + or Twitter.
on the first roles here, of course, are two networks Facebook and VKontakte.This is the most massive network, different areas of its audience.VKontakte younger audience, with a corresponding set of interests.Google + or Twitter will act as support.
next question that we need to decide - is the constant presence of your company on these resources.To effectively create and develop your brand's presence is to be permanent.Daily attention should be given to each of the areas of your business, and each resource.
It also requires constant investment of time and effort.And this is the work that you can entrust the person in charge, say, a family member, who will perform this simple, but capacious and responsible work on information support.Here you have one more option of interaction between business and the family in the family Infobusiness.
daily should update the status of accounts, and in the pages should publish your photos showing your lifestyle and notes relating to your business, your hobbies, your family relationships, your personal growth and development.And this should be done for several networks.
This is where the question arises about the support of your business family.It can become your family resources, both moral and physical, to ensure the promotion of your Infobusiness.It is already possible to speak about the family Infobusiness.Work to promote the brand on the Internet takes a lot, but often low skilled.
Here you can provide support for both children and older members of the family who own basic computer skills and who are able to go online.The work here is simple, easy, but responsible and can find common ground when the business and the family out of the mode of confrontation and move to mutually support and mutual development.
In this model family Infobusiness ceases to be something mythical and uncertain, and acquires the features of a real mutually beneficial business for all its participants.
