strategy of the organization - a generalized model needed to achieve the goals of actions.The objectives in this case are represented by the key results sought by the company.They play an important role in the guidelines, that is, of what is built on all activities.
organization's strategy always includes a variety of standard objectives: making a profit, increase the volume of business, its profitability, and so on.It all depends on the direction of the enterprise.
correct choice of the organization's strategy can withstand numerous competitors get the maximum profit, avoid a lot of unnecessary legal problems and issues.The market is constantly changing, but the practice has shown that it is best to choose a long-term strategy, since they are more sophisticated and effective.Everyone in the company must be arranged so as to be able to switch from one activity to another.
entrepreneurs in the choice often guided by:
- environmental factors;
- development opportunity in this environment;
- the possibility of survival;
- on the potential of the technique used and the level of professionalism.
development strategy which takes into account all of these guidelines, you can quickly take the place of the market and keep it in the future.The strategy must be constantly changed and updated.
It is worth to emphasize that there is no single scheme.Types of organizational strategies are different, each of them has its own structure and its components.All variety of fact can be explained by the specific conditions in which business is carried out.
organization's strategy can be one of the following:
- offensive (break);
- defensive (survival);
- shift of businesses (reduction).
All of them have their own varieties.Defines these kinds of specific activities of the company.Multi-pronged strategy organizations can combine elements of all groups at once.
most striking is precisely the strategy of breakthrough.It allows you to quickly get what you want, to beat the competition, strengthen market position.Its various options.In some cases, the organization must act quickly and decisively, in others - although offensive action, but still cautious and quite hidden.
Most of the offensive strategy is based on some kind of advantage.An example would be getting any new technical invention.Almost always it requires advance decent financial costs.Note also that the risk is always very high.
survival strategy is aimed at retaining market positions.Most often it is chosen when there is no financial or other means to breakthrough strategies.An organization can carry it and in order to avoid conflicts with competitors.In fact, it is dangerous.In the absence of proper control strategy for survival rages company.
reduction strategy is needed when there is a need regrouping.Use it, trying to integrate into the market has changed, set up production after a long break, to get rid of what is no longer profitable.
There are also market development strategy, product strategy, deep penetration and diversification.They are often used by diversified companies.They are one strategy is quickly replaced by another.There have incredible combination of these strategies, change, evolution.
strategy development organization - is something complex and thought out to the smallest detail.Experienced entrepreneurs are not enough for what at first sight seemed attractive, but always try to penetrate the essence of things.
