term "market" is familiar to specialists in the field of economics, management, marketing, and simple townsfolk.It refers to the economic space where different companies present their goods and services, and consumers are able to select them and, if desired, to purchase.
Depending on the type of goods and the nature of the needs determines the demand for it, market might be:
- the Consumer.
- Enterprises.
- government agencies.
- resellers.
on a territorial basis markets are divided into:
- World.
- National.
- Regional.
- Zone.
- Exterior.
- Interior.
Depending on whether there is competition in the market or not, they are divided:
- Monopoly.
- Oligopolicheskie.
- Competitive.
Market any product is divided into four segments.The first will include consumers who regularly buy this product or service.The second - the consumers who have purchased similar goods or services at a competing firm.The third segment includes consumers who know about the product, but for whatever reason, do not buy it.And the fourth segment - consumers do not have any information about a product.
Any manufacturer (seller) is seeking to sell their goods and make a profit.You must attract new customers, maintain interest in the old and in different ways to stimulate sales.It is for this purpose carried out market research.
How to analyze the market and what is it for?Similar studies are conducted primarily in the case where the manufacturer is going to display their wares to the new market.At the same time carefully studied the data for the previous 5 years for each type of goods of interest.It is necessary to consider the following:
- on what stages of the life cycle is currently in goods.
- territorial coverage.For major product groups, for example, an external or global market.
- presence of potential and actual competitors.Determined by their financial capabilities, strengths and weaknesses, strategies, objectives, product quality, pricing, etc.
Through analysis of market, you can choose the most advantageous course of action in relation to competitors.To anticipate their actions and to entice buyers.
the following methods of market analysis:
- general analysis of the wound, its scale, the position of a particular company on it, assess demand, etc.These indicators can be organized in several ways: analytical tables, maps, positioning calculation of indicators using time series.
- data analysis classes.In this case, all data are divided into important and unimportant in respect of each product.
- hypotheses, statements of experts.
studying the market, tend to use only one method.The choice depends on the purpose of analysis.It defines a set of data and the way in which they will be investigated more thoroughly.
The results should be viewed in the aggregate.Otherwise, there can be a misperception.It should also be remembered that the market is constantly changing (demand, competition, population, etc.).In this regard for the interest rates should be monitored constantly.
properly assess the situation on the market, using only the digits, sometimes quite difficult.In connection with this and other methods are used.For example, a survey or opinion poll, direct communication, public events, etc.
Similar studies carried out virtually all businesses.However, many in this and stop.It is important that the results are put into practice.Only in this case, the successful production and sale of the goods will be successful.
