economic planning process is divided into the following stages: the development of strategies and tactics determination to implement it.In the first case it is determined by a set of goals of the enterprise, as well as the main means of achieving them.The tactic involves finding the best option to implement the selected methods.
word "strategy" is of Greek origin.Its original meaning - "the art of the general" to find the right way to achieve victory.
In today's market strategic planning - is the development and definition of the general direction of the company.It should be noted that it is a serious and responsible work.Simple formulation of the desired objectives and determination of the most convenient options for their implementation is not yet a strategy.To implement it, you must first start with the actual capacity of the enterprise.Strategic planning is a response to the objective of the company internal and external factors in its activities.As a rule, the development of a set of goals and identify ways for their implementation is carried out for an extended period.But in many companies preferred medium-term projects.
process of developing goals and ways to achieve them is a fairly complicated sequence of operations.The main stages of strategic planning provides that each new event must take place immediately after the previous one.The whole process requires a special art of management and flexibility.People who are involved in the development, not just pass all the stages of strategic planning, performing prescribed functions.They should be able to change the nature of the action, to be creative problem solving, if required by circumstances.
Development goals and identify ways of achieving them carried out by members of the marketing and management.
No matter what the size of the company, what its scope of activities, stages of strategic planning are the basis for some.For each company, each step gets specific.However, the use of "pass-through" of the project is equally useful for all.
Stages of strategic planning
- definition of tasks of the enterprise.Problems related to the company's long-term focus on a specific activity, as well as the appropriate market niche.
- Education business units.They are responsible for the product groups or for a particular trade department within an organization, with a focus on a certain market and control.Last thus endowed with an absolute responsibility for the strategy of combining all functions.
- Formulation of marketing objectives.Each formed business units in the company must establish its own task of marketing activities.As a rule, they are defined in quantitative and qualitative terms.
- situation analysis.At this stage, the possibility of marketing the company and the anticipated challenges it may face.
- Implementation tactics involves the commission of specific actions to implement the set design.
- Tracking the results of a comparison between the planned indicators achieved.Comparison is carried out over a specific period of time.For this purpose time schedules, budgets, cost analysis, data on sales.
All stages of strategic planning in aggregate allow to clarify the arising problems, to prepare the company to unexpected changes in the environment, to improve coordination in the enterprise.
