In order to promote your product to the masses, there is a lot of marketing moves.They are all united under the name of "advertising".This marketing elements, in turn, has many varieties.Among them are: advertising media, hidden advertising, outdoor advertising, and many others.The last element of this type includes, as a billboard.It's quite a popular marketing tool in Europe.In our country, it is only gaining in popularity.
Billboard as an element of the marketing policy of the organization
Outdoor advertising is a highly effective method of promotion.First of all this kind of marketing policy allows you to increase the number of potential customers: in fact the people who pay attention to the colorful banners and posters, a lot.Outdoor advertising began its development in Russia not so long ago.Most "young" its focus is the billboard - it is a huge shield, consisting of a support and frame.The latter, in turn, is a rectangle, which is sheathed with plywood, steel plates or other material.The surface of the frame is covered by special trains, protect it from rain and other natural phenomena.
If this shield pull or stick the poster, then it turns into a billboard.This is one of the most common types of outdoor advertising in the West.In principle, such an advantage is easily explained.After all, if the shield is installed in the right place, it will see representatives of all social groups, from students and schoolchildren to businessmen and politicians.That is why advertising on billboards is very effective, if the product of your company aims to mass consumption.
emergence and development
If we look at history, the earliest such billboards have appeared in ancient Egypt.Huge frame with a stretched them cloth used for informational purposes.With their help, people learned about the theatrical and circus performances, visitors to the merchants of the escaped convict and reward for their capture and so on.In Russia, the billboards have come from the United States.It attracted the attention of business customers by posting on the boards and planks (boards) different ads (bills).It was here and gone their name - billboard.
is noteworthy that in the CIS first billboards appeared in the days of the Soviet Union.However, at the time they were called quite differently.Billboards - that was the name of the first elements of a huge outdoor advertising.The reason is as follows.In the early 90s, when the streets of the Soviet Union for the first time there was a big boards with posters, a major share of the market for this type of services provided by the company Big Boards.As the advertising your organization, it is placed on each board a small plate with the name of his company.In this manner, and there was a further spread of the name "billboard".
huge variety of subspecies includes this type of outdoor advertising like billboards.This not only shields vary in size - they are differentiated as the number of sides of the form, structure, etc.
Viewed element of outdoor advertising can be mounted frame with one, two, three and even four priority planes.Depending on how the sides are arranged relative to each other, distinguish triangular, V-shaped or other shields.
design is also important.Depending on this sign can distinguish two types of billboards:
1. Sealed - those who represent the unity of the support frame and the shield;
2. Designers or "Transformers."They consist of several parts and are fairly mobile construction.Installing this type of billboard takes less time and effort.It is noteworthy that this type is very common for large shields.
And, of course, size.There are a lot of billboards, differing from each other in width and length.On the territory of CIS countries the most widely used billboards, the size of which is 3 meters wide and 6 meters long.In Europe and America can meet billboards surface area of 108 square meters.
Priorities for installation
gradually become billboards installed on the roadside.This was due to the steady increase in the number of vehicles running between the settlements.The speed of vehicles grew, and the passengers and the drivers were able to see the outdoor advertising, billboards began to increase in size.
And now placing billboards carried out on busy highways, routes of international importance and the town's ring road.As a rule, the greater the flow of traffic on the highway passes, the more effective advertising.
relevant details in the installation of outdoor advertising elements
The placement of billboards, there are some nuances.For example, on highways and one-way streets sided billboard, as a rule, not installed.For advertisers it is important and a priority face, aimed at the driver and passengers, surface.In this case, set one-sided billboard.
Inside the city often instead of billboards with support, using posters, pasted or strung on the walls of buildings.It is noteworthy that sometimes items such outdoor advertising are a great accessory, diluted gray streets.