Modern analysis of the financial performance of the company unquestionably must take into account indicators such as the company's competitiveness in the market.Competitive advantages enable firms to market a product that consumers are willing to buy and pay money for it.
Among the forms of manifestation of these benefits must be included in the analysis of the cost of production at the plant, it should include the following:
1) macroeconomic stability in the country;advantage in production, labor and financial resources;stimulate demand for these products;the effects of "the scale of production," "performance and production experience working";"Flexibility" of the enterprise;
2) the benefits of technical and technological nature;
3) the benefits of a structural nature, to ensure receipt of synergies;
4) the benefits of market infrastructure;
5) the advantages of marketing character, determined by the level of the enterprise software market information;
6) benefits based on the consideration of the effect of demographic change on the market segments;
7) The advantages of a legislative nature;
8) benefits based on climatic and geographical factors.
As the analysis of the financial results of the company, the main link in the formation of these benefits is to develop its competitive strategy.It is integrating the interaction of all components of microscopic models of the economy, solve the problem of achieving the strategic goals through market management, enterprise adaptation to the new requirements of the market and a competitive advantage.Likewise formulate competitive strategy allows the most efficient to conduct an analysis of production costs and allocate limited resources on the areas of enterprise management, taking into account changes in the market environment.
to enhance the benefits of the enterprise must select one of the innovative strategies that must take into account peculiarities of analysis of the financial performance of the company.Here are some of these strategies:
1. cost leadership, which is based on the reduction of production costs by minimizing wages at the enterprise and lower product prices.This strategy takes into account productivity and is usually associated with the effect of "experience curve".
2. Broad differentiation implemented various forms of marketing activities.Differentiation traits of products can take the form of image, appearance, etc.
3. optimum cost - allows the company to offer customers its products to feel its value through the use of a combination of various parameters of differentiation.
4. Focused (technology market niches) is focused on a narrow segment of the market where the company is dominated by reducing costs.
5. focused differentiation strategy - intended to increase product differentiation that best meets the tastes and needs of customers of a certain segment of the market.
A review of experience in implementing these strategies, their application should be accompanied by careful monitoring of the dynamics of successful presence in the enterprise market.Analysis of financial results of the company in this case should act as the best tool of monitoring and development of corrective action required the company to maintain high competitiveness both in the domestic consumer market and in the case of the conduct of international economic activity.
