demand fully focused on the consumer.But dialogue with customers - is in most cases very difficult and quite expensive means and time-consuming task.However, there are a lot of alternatives, one of which - a survey.In this article I want to give an example questionnaires for surveys, which can be used to study consumer interest in a particular product or company.
What is it?
The first thing to understand, and what is the profile and, in fact, questioning.This is one of the most convenient and frequently used methods of sociological research.The very same profile is a set of questions, the answers to which can provide important information to the customer of the poll.
Home
Considering the example of questionnaires for survey, one can make a few relevant conclusions.So, it is important to consider the size of the questionnaire.If you want to interview as many of the respondents, questions should not be much.It is necessary to ensure that virtually every buyer is not found it difficult to answer them, highlighting just a few minutes.Profile can also be quite massive and different issues, not just perechnevye but also deployed.However, in this case it is necessary to focus on a smaller number of people who agree to participate in the survey (most likely, this option will have to think about a place where people can comfortably answer them).Also, before you create a profile, you need to consider a research program, which will be clearly spelled out the goals and objectives set by the customer, and conjectured that in the end will be either confirmed or refuted.It is important to say that the form and amount to create a program need only professional social scientists, it is not so easy thing, as it might seem at first glance.
Entry
It is important to know how to conduct a survey.An example of the questionnaire for the survey can be a great help to create it.So, be sure to say that the questionnaire should begin with an appeal to the customer and a brief guide to action.First, a few words you can write about that all the answers to the customer is very important.Next, you need to spend a little briefing of the respondent as to how to fill in the questionnaire.You must specify how many responses to one question can be (often, customers are asked to do one answer to one question, selecting the most important, and sometimes allowed to choose multiple answers).
Home
What is an example of questionnaires for surveys?It has several subsections.The first of them - is often a so-called "dissecting".That is a summary of the client.They may be asked to specify the fully or partially full name, sex, address or place of residence, phone.It is also often asked Occupation, sometimes - the amount of family income.However, it should be said that this is the least important part of the questionnaire.Information may be needed solely to control the work of those conducting questioning (not uncommon when surveys are conducted poorly, or simply not fair, and the customer receives incorrect information about its products or the company).
main part
Considering the example of questionnaires for survey, one can see that it is often used for a variety of nature questions.Thus, they can be open, that is, those where the person writes all his own hand, without selecting an item.Closed questions - this is a list of answers from which the user needs to select one or more.There are also semi-closed questions, which consist of a list, and the line in which you can write your response, if any, was not found.With regard to the subject matter, it is in this part of the questionnaire need to learn all the most important thing about that product or company, which is the collection of information.
End
Considering the example of the questionnaire for the survey of customers, it can be seen that a very important part of it is also the end.After all, this is where the consumer is willing to express their opinions and make some recommendations to the customer.Must be similar to items that will consist of open questions.Very often they are the main goal of just such questionnaires.At the same time suggestions and proposals, it is important to share.It's a few different things.In the first case the respondent can dream up and suggests several unrealistic things.A proposal - it is a specific action that a customer can perform for the convenience of customers in the very near future.
Final
considering examples of questionnaires for consumer surveys can be seen that almost all of them end with the words of gratitude.And this should not be forgotten.After all, the human need to thank for the fact that he paid a few minutes of your time to help the customer, but also expressed their opinions.The new line, which can also appear at the end of the questionnaire - this please write your e-mail in order to receive timely information about new products or the company.
