Any organization is and carries out its functioning in an environment of both external and internal.In order to become successful in today's market, you need to regularly review its operations and prospects.Let us examine this in more detail.
Analysis of the internal environment of the organization
internal environment is the most potential, which will enable the company to operate successfully and to exist, and, therefore, survive and thrive in a particular period.
Analysis of the internal environment of the organization includes:
- assessment of existing policies and the application potential of the company;
- comparative characteristics of competitive advantage;
- release of weak (strong) side and the strategic objectives.
Analysis of the internal environment of the organization, primarily based on the characteristics of the current strategy, which can not be "measured" generalized only indicator because it affects a large number of parties to the functioning of the organization.It also highlighted a number of indicators.We consider these in more detail.
Firstly, the figures stand out internal and external effectiveness of the strategy.The most unfavorable situation for the organization will be if there are excellent indicators of the functioning of companies with low demand for its products.
Second, use the system-wide and private indicators: achievement of the result and the condition of the system.
Third, economic indicators need to confirm the effectiveness of behavioral data.
Analysis of the internal environment of the organization must take into account a range of indicators.The fundamental concern:
- effectiveness of the company, that is, the ability to achieve its tasks and goals.
- Cost - the number and rationality in the use of resources allocated to the production of goods.
- profitability, which takes into account the relation between costs and revenues.
- productivity of the organization, which is expressed by the values of profitability.
- change in market share, which may be expressed not only in the increase, but a decrease in the number of market sectors sales.
Analysis of key indicators should always be complemented by the assessment as base areas and the detailed specifications of the projects implemented by the company and have the greatest strategic importance.
But any company operating in the market space.Therefore, a well characteristic of the environment of the organization. In this case, it is recommended to analyze the subjects that are beyond the company and which have an impact on its operations.
external environment includes two levels: marko- and microenvironment.We consider these in more detail.
Macromedia includes components such as economic, political, legal, social, technological, natural and geographical, and so on.An analysis of its recommended when it is necessary to obtain full information to implement tactical and strategic planning of the organization's functioning.
Study microenvironment should be sent to the characteristic conditions of the elements of the environment, with which the company is in constant interaction.These include suppliers, customers and market labor competitors.Naturally, the most important element is the company's customers.
Therefore, in order to become a competitive company in the market, you should regularly analyze the external and internal environment of the organization.Only then it will wait for success and prosperity.
