Marketing can be described as a holistic concept of management of the organization, characterized by a single system functions, objectives, principles and to ensure the creation, production and sales of products that meet existing and, more importantly, the potential demand potrebiteley.Osnovnye marketing concepts are effective fromdetermining the slope with the main aim - increase in sales in the end.
concept - a way of interpretation and understanding of a phenomenon, subject protsessa.V marketing theory, the following basic concepts of marketing:
1) The production concept, which sets as its main objective - an increase in production range of goods that exist at the moment.Under this scheme, profit growth is due to the growth proizvodstva.Esli implement improvement of production, it will be possible to reduce the cost of goods due to the increase of its release, and it will lead to lower prices for consumers and increased demand.
2) Trading concept.The main goal of this core concept of marketing - development of new products and upgrading existing ones.It is assumed that the buyer is interested in these products, as well as aware of the existence of his peers and makes his choice by comparing price and quality with similar products from other manufacturers.
3) Sales marketing concept.The main goal of sales marketing concept - the active promotion of products on the market.Promotion comes to the implementation of active advertising campaigns, the use of discounts, exhibitions, lotteries, markdowns and aggressive methods of implementation.A significant role was to play the packaging of goods, which gives it the distinctive signs.
4) The concept of traditional marketing.She directs the company to the buyer.The company's activities in accordance with this concept, begins with identifying the needs of existing and potential customers.Competitive advantage is in the fact the company whose offer is the most fit the needs of the buyer.
5) Socially responsible marketing.The main aim of this concept is to satisfy the needs and requirements of the target market, provided that the energy will be saved, material, human resources and environmental protection.The company, together with the study of the needs of actual and potential customer, analyzes the public interest and seeks to satisfy it.
6) The concept of marketing interaction.This concept focuses on establishing long-term relationships with partners and customers in the process of non-commercial and commercial interaction.The main idea of the concept - the object of marketing management - relationships with customers and other stakeholders interact and not cumulative reshenie.Pravilno established relations under the scheme of marketing bring increase in the number of successful transactions and profits of the enterprise, to which they, in the first place Oriented.This concept reinforces the importance of personal contacts and the individual in a system of effective relationships.With this concept, responsibility for decisions is distributed to all staff.
concept marketing interaction suggests that the success of the campaign depends on the stability of the relationship with the partners and the number of repeat visits customers.
All these basic concepts of marketing contribute to the profitability of the enterprise.However, be aware that the use of a concept depends on the situation on the market.
In order to be able to effectively use the basic concepts of marketing, it is necessary to clearly establish business goals, as well as internal and external environmental conditions activity.
