Consumer attitudes and preferences in the choice of goods at all times significantly different populations north of the capital from other Russian consumers.For a place at the St. Petersburg market tried to fight a lot of domestic entrepreneurs, and won only one of them who are well-versed in the specifics of this and was able to predict in advance how it will change.To satisfy the request of St. Petersburg quite difficult, even an extended product range is not a guarantee, but the one who manages it, can count on the prosperity and success of the enterprise.
St. Petersburg without reason called "network capital" of Russia, net trade is 1.5 times higher than in Moscow and ranks first in Russia.More competition between the network companies, forcing them to put forward higher requirements to suppliers and forces to implement innovative technologies in the production and trade management range.The government also made a contribution to the development of healthy competition between the grid companies.A system of fines, which in 2010 increased up to 5 million rubles. Contain enough strict measures for violating the Law on trade, both suppliers and the companies themselves.
According to statistics, about 70% of consumer goods in the northern capital is sold through chain stores, but there are still 30%, which play a significant role developing the St. Petersburg market.The greatest interest they represent for the local entrepreneurs, which is quite difficult to provide a wide product range, as well as for small organizations engaged in the manufacture of a new original product.These issues affect not only the emerging forms of trafficking, but also long-known small trading companies.
Undoubtedly, retail network has significant advantages over individual small entrepreneurs, they are still trying to argue with networker on pricing.This happens mainly through taxation systems: standard and simplified.Nevertheless, the world market price is not the main advantage of individual stores, retail non-network whenever and wherever a network is more expensive, but it is alive and well, and the market is not going away.What is the secret that allows small entrepreneurs confidently compete with the big networker?
no secret that all entrepreneurs tend to monopoly, but at the same time forget that the market - self-regulating system.To date, the producers of the goods concerned in the development of a network of trade because it is quite difficult to work with each customer individually.However, the market is not able to provide the proper amount of chain stores, and they should be a wide variety of formats (from small convenience stores to hypermarkets) and have a wide product range.
now confidently take this niche market traders, shop stalls and small markets that provide the buyer the most essential everyday products.People convenient to buy milk and bread directly from home, even if the products are slightly more expensive than in the hypermarket and the product range is considerably inferior.Analysis of the product range shows that the downward trend in small shops for a long time will thrive on the St. Petersburg market, regardless of what kind of legal framework is adopted.
product range and product range are the degree of similarity of the goods from different trade groups, and therefore the prosperity of the food market will not do without market research and consumer research.Until not be debugged mechanism of efficient operation of trade networks, unhealthy competition will continue.This is a manifestation of the "invisible hand of the market."
