Contextual advertising: Basics, Secrets, Tricks

is now one of the most flexible and effective ways to promote your site on the Internet is recognized as contextual advertising base, secrets, tricks which are aimed at the most complete achievement of goals.The effectiveness of this type of advertising is so high that it can not be compared with other types of advertising, presented in the Internet.

The effectiveness of this interesting type of site promotion is explained by the peculiarities of contextual advertising, among which, first and foremost, its targeting.This is quite a bold statement can be clearly illustrated by the following example.

pasted in a public place on board the usual paper ads can read a lot of people who are interested in the information contained therein may be one or two people, a newspaper ad see almost all subscribers, but in most cases they do not even read these ads.As for advertising on radio and television, it is so intrusive that the show ad unit most viewers simply go to the kitchen to make coffee or switch program.But contextual advertising is shown only those Internet users who may be potential buyers of the advertised product or service that is initially showing some interest to them.

Contextual advertising, foundations, secrets, tricks which we now analyze, and really very effective, but it is arranged much more difficult to other types of online advertising, but this complexity is highly justified, as it increases its targeting.So in the campaign settings, you can specify the regions where residents will be shown an ad unit (the so-called geo-targeting) or exclude showing ads on specific sites or entire groups of resources.

In addition, and most importantly, contextual advertising, foundations, secrets, tricks is quite allow to do this is shown to users who are interested in the advertised goods or services presented on the advertiser's site, that is, this kind of promotion of goods or services isthe most effective way to attract potential customers.

What, indeed, is a contextual advertising, foundations, secrets, tricks, we dismantle?It is a small-sized block of text information embedded in the web page.The most important feature of it is that contextual advertising is thematic, that is necessarily the subject of pages visited by users.In other words, if a user enters a search query Yandex "Elephants of Africa", the block content on the right side of the page is by no means will not be advertised "Mercedes" or gophers - the user will see only the ads, anyway related to elephants.

contextual advertising market in the Russian part is quite well developed, but the most effective and known systems can be called Runner, YandeksDirekt and Google AdWords.The use of these systems of contextual advertising, provided literacy campaign settings gives fast and very effective results, which will no doubt be reflected in increased popularity and brand recognition and / or a significant increase in sales volumes.

contextual advertising market is constantly evolving and improving.
Do the best contextual advertising, which should be used to promote products or services?Of the three common in RuNet systems under the concept of "better contextual advertising" is probably all fall.

interesting and most effective form of advertising on the Internet is always running.His clever use will achieve unprecedented results!