methods of website promotion there are diverse.Earn only on high-traffic sites.Among the most popular ways to achieve these objectives, the following:
· Search engine optimization, or so-called SEO-optimization.This method consists in raising the level of its site in the search engines.
· Internal optimization.This means the creation of a competent structure of the site using keywords that are aimed at promoting resource.
· External optimization.It links from other sites.They should be of high quality and quantity, as much as possible, max.Link text (anchor text) should contain keywords.
· Use keywords in the tags.The greatest attention of search engines use tags & lt; strong & gt ;, & lt; title & gt ;, & lt; H1 & gt ;, & lt; a & gt ;, & lt; H2 & gt ;, as well as meta tags.
· Contextual advertising.The most popular services such advertisements appear Yandex Direct, Google Adwords or runner.
· CAP - a system of active promotion.Register in such a service, you can increase traffic to your site, but its quality will be low.In recent years, such methods of site promotion are becoming less relevant.
· Promotion of social networking sites.This method is very promising and it is worth special attention.
Social networks are huge sites that are visited almost every day of mostly Russian-speaking Internet.The most popular among these resources - a "Classmates" and "VKontakte".Followers of these networks consists of people of different ages and status, the majority of which belongs to the group of working age.It is this group more responsive to all new and readily responds to information provided to her exciting news.Therefore seo-optimizers appreciate the social networks.Website promotion in social networks is very effective for several reasons.
technology site promotion among users of social networks called Social Media Optimization (SMO).SMO-optimization is a fairly new type of promotion resources, but has already proved its effectiveness.
This method of promotion is to use the three main private methods: guerrilla marketing, a method of creating a task force, and viral marketing.
Guerrilla Marketing is visiting thematically similar to the activities of their company sites and in the process of communicating with users informing them of the benefits of his company.It is not direct advertising, and allegedly reviews of real customers and users of the product.Generally, people are more willing to believe in these reviews than rely on commercial advertising.
method of creating a task force is to create a group with information about your business.In this group, participants are invited to draw attention to their activities.Create a group can be individually designed, product catalogs, user-friendly unique menu.
Viral marketing is a method of placing in the social networks of commercials, which, causing interest encourages participants to put it on their pages, thereby helping to promote the site of the initiator.
Advertising in social networks is growing rapidly.Therefore, the promotion of social networking sites are so popular.
In 2010 the volume of such advertising has grown by more than 30% compared with the previous year.In 2011 it is planned not less growth.Of course, more advanced with this point of view are the western network, than Russian.However, the Russian networks have not less potential.Today their audience more than 60 million people, so they are quite successfully cope with the challenges of attracting new customers.
Social networking so easy to advance, because they allow users to generate content, to discuss it, to share information, to communicate with each other.In addition to social networks, you can refer here and blogging, microblogging and other similar resources.
Website promotion in social networks is aimed at attracting attention, not the search engines and your target audience.It is necessary to enhance the image and increase the number of customers.
