Encyclopedia of Fashion: A Brief History with supermodels of the 1940s to the present day

What does it mean - to be a supermodel, that generally meant by the term?In fact, the word "supermodel" changed over time.We invite you to a brief history of supermodels from the 1940s to the present day, where you will see the familiar to all of us face, including Twiggy (Twiggy), Kate Moss (Kate Moss), Gisele Bundchen (Gisele Bundchen), Karlie Kloss (KarlieKloss) and many other famous beauties.

Home: 1940-1950 years

So supermodels story began in 1940-1950s - a girl named Bettina Graziani (Bettina Graziani), or simply Bettina.Working with well-known and influential designers, including Christian Dior (Christian Dior) and Hubert de Givenchy (Hubert de Givenchy), Bettina, her narrow waist, helped to define the concept of "fashion for the ideal woman" in a romantic and elegant style «New Look» fromDior.According to historical evidence, Bettina was earning $ 1,300 per hour or more than 11 000 dollars a day.

1960's: Twiggy and others

in the 1960s and popularized the new symbol of the female image in the West has become a supermodel Twiggy.With the abandonment of the corset, her lithe and slender figure, big eyes and a special haircut ever become a symbol of a new era of fashion.

Another popular model "tumultuous 1950s" was Jean Shrimpton (Jean Shrimpton), and at the end of the decade on the scene there was the first African-American top model Naomi Sims (Naomi Sims), whose photo was first graced the cover of women's magazine Ladies' HomeJournal and known publication Life Magazine.

1970 years: Lauren Hutton and other

1970s brought new types of supermodels, a vivid example of what - actress and model Lauren Hutton (Lauren Hutton), whose unique complement sweet Shcherbinka between the front teeth.This girl was the only model or a star who had the honor of appearing on the cover of American Vogue record 26 times!

And in 1974, Beverly Johnson (Beverley Johnson) became the first black top model in the history of who made the cover of the prestigious fashion publications, and thus opened the way to the glory of all "colored" models.

1980: the beginning of the history of contemporary supermodels

It was in the 1980s, began the history of today's supermodels.One of the main differences between them from the models of the past was that the new supermodels were not only famous and recognizable, but also advertised various products out of the fashion world - from drinks to cars, including products of companies Pepsi, Ford Trucks and others.

One of the most prominent star patterns that time was Elle MacPherson (Elle Macpherson), or as it is called, «The Body», which appeared in the Journal of Sports Illustrated's Swimsuit Issue a record five times.A top models such as Cheryl Tiegs (Cheryl Tiegs) and Christie Brinkley (Christie Brinkley), famous for his images of "ordinary women" or "girls next door".

1990s: the peak era of supermodels

partly due departed from the world of fashion actresses 1990s were a triumph supermodels proclaimed magazine British Vogue: Naomi Campbell (Naomi Campbell), Cindy Crawford (Cindy Crawford), ChristyTurlington (Christy Turlington), Linda Evangelista (Linda Evangelista) and Tatiana Patits (Tatjana Patitz).

And fame and publicity received not only professional, but also personal lives of these women, including their relationships with rock stars and actors, which also brought considerable income supermodels.We know even evangelists saying that she would not get up in the morning out of bed for less than $ 10 000 a day.

In the mid-1990s, rose the star of Kate Moss and her image in the style of "heroin chic".At the end of the decade all kinds of celebrities from other fields (and, first and foremost, an actress) began again to go back to the cover of fashion glossy, putting an end to the peak power of supermodels.

2000s: supermodel oligarchs

Despite the decline in the era of supermodels, during this period there were many new names.For example, coined the brand Victoria's Secret «angelic" contract introduced the general public to Gisele Bundchen, Tyra Banks (Tyra Banks) and Heidi Klum (Heidi Klum), whose names have become symbols of the brand.

Unlike in previous years, in the 2000s, many supermodels "go into business" (such as television) or steel, not only to promote someone else's products, but also to make his own.So, Klum became famous as the leader of the program «Project Runway», but Banks got into the program «America's Next Top Model».Well, created Bundchen Brazilian brand shoes and clothing helped her up to the top spot most highly paid models in the world in the list of Forbes magazine and remain there for many years.

2010s to the present day: the rise of "social supermodels»

2010s, and advances in technology have led to the emergence of a new phenomenon - the supermodels of the social networks.Today, many modeling agencies will not consider models-candidates, unless they have 500,000 more subscribers in Instagramme.

So on "model scene", new names - such as Kendall Jenner (Kendall Jenner), Gigi Hadid (Gigi Hadid), Cara Delevingne (Cara Delevingne) and Karlie Kloss (Karlie Kloss).While it is difficult to say whether social networking will lead to a new "golden age of supermodels," but the internet, no doubt, had a profound influence on modern modeling industry, and there is no way back now.

Photo source: fashiongonerogue.com