So Freud's theory ... In today's world, probably rare to find people who have never heard of the world-famous Viennese scientist and professor of psychiatry, Sigmund Freud.His psychological doctrine of the unconscious in his time made a real revolution in science, and to this day continues to be a subject of debate, discussion and reflection of thousands of people.
It should be noted that the formation of this great man was a doctor who once studied with the eminent neurologist second half of the last century Charcot.And it is the latter influenced Freud's fascination with hysteria, and prompted to write the first in the life of a scientist of research devoted to cure a hysterical disease.Psychoanalytic theory Freud has traced the beginning of this treatise.The professor thought that the cause of all mental illness is hidden behind the ousting of certain representations to the depths of the unconscious, and a man can be cured only if you help him to understand what is happening and get rid of their performances.
Freud's theory of motivation
According to Freud, in most cases, people do not realize, and those of the real psychological forces that can shape their behavior.Anyone growing up, suppressing a huge number of drives, which in turn will not disappear, but at the same time, they can not fully control.
they can manifest in various reservations, neurotic behavior, in dreams, in obsessive-compulsive disorder and, finally, psychosis.When the manifestation of past human "ego" is no longer able to counterbalance the powerful impulses of his own "id" (the so-called theory of Freud's instincts) and oppression "superego" (public morality, conscience).Ie, the person ceases to be aware of the causes of self-motivation.
give an example.For example, some middle-aged Marina wants to buy a quality and expensive camera.Let's try to answer the question: "Why is she doing this?" At first glance it seems quite logical - or this way it tries to realize their interests, or else such a decision - the need for a career.But it's really only at first glance.Freud's theory in turn explains this behavior is quite different.Perhaps Marina is trying in this way to make an impression on the people around her, slay them with his exceptional talent and creativity.But if you delve into the issue further, it may find that buying expensive equipment, this person wants to once again feel independent and young.Why so?- It's simple: getting acquainted with the new camera, a woman will respond not only to the technical characteristics of the equipment, but also to external, seemingly insignificant moments.For example, the size of the new device, its weight, the quality of the material from which is made a camera, and a color box.All this will cause a certain type of emotion Marina.If the camera gives the impression of strength and reliability, a woman may need to be more independent, and this very need it, or try to carry out, or try to avoid it.
This point, incidentally, is important for the modern business person, the manufacturer of particular goods.It is necessary to anticipate the degree of influence of the goods to the consumer, asthis is what will help or hinder the acquisition of the customer.
general theory of Freud is very versatile.It can be properly applied in different areas of our lives.Take the whole the same trade.The researchers made a number of interesting observations on what the buyer is guided by the acquisition of a product.Sometimes, these findings may, without exaggeration, a shock.
In my article I will give a few examples.
- Prunes sold in stores is not very good because he is able to view his recall decrepit old man.People are trying to subconsciously avoid old age.
- Women more often than men, give preference to vegetable fats, becausesubconsciously feel guilty before the animals were killed.
- Very often some of the fairer sex too seriously the baking, for example, cakes.Do you know why?- It may seem strange, but this process may be associated with their delivery, and easy solution to this problem again awakens a sense of guilt.
