in the conventional sense of strategy in business is treated as a general activity, ensures consistency purposes, the company's capabilities and interests of its employees.The strategy is necessary to observe the principle of consistency and to take into account the actual conditions of a particular period of development corporation.
corporate business strategy that is used as a basic principle of systems to manage, is the ability to efficiently use the material and intellectual resources in order to achieve the best possible results.For commercial organizations is to obtain economic (revenue, profits) or social effect through the production or provision of services at the least cost and quality to meet market needs.The successful implementation of products (services) can be provided if there is a competitive advantage.Therefore, the strategy must include (in addition to such sections as corporate mission, the principle of systems, products (services), business portfolio, resources, investment attraction) the development and use of innovations, based on which will be developed new technologies, create new types of products or improvements to existing,provided access to new markets.
Defining the strategy for each organization has its own original approach, taking into account the principle of systems in psychology, and depending on the intellectual potential of the dynamics of development, market position, the characteristics of the goods produced or services provided, financial condition and other factors.At the same time, as experts note, there has been a hypothetical structure of a strategic plan that allows you to apply the principle of consistency in the evaluation of production and economic and commercial activities, the efficiency of resource management.Central to this structure, the innovative as the most important factor in the achievement of the objectives of the organization.
systems principle provides that the prerequisites for implementation of the management strategy based on innovation are:
1) the existence of the innovation center, capable of generating creative ideas and create new technical (technological) solutions at the level of inventions;
2) an effective system of selection of innovative projects by assessing their technical and economic importance;
3) target-oriented approach to the development and implementation of projects;
4) individual and collective interest in achieving the objectives of the project;
5) economic and social conditions to ensure responsiveness to innovation;
6) effective project management system;
7) focus on the needs of the market.
basic system tasks such innovation center:
a) determination of the directions of innovative development of the organization;
b) the generation of ideas (design) to create a new product or technology;
a) Selection and assessment of alternative solutions which can be used as analogs;
d) formation of R & D programs and the organizational model of its implementation;
e) the development of technical documentation and verification of manufacturability of a new product;
e) study of indicators of economic efficiency and the necessary financial resources (budget) for its implementation.
Given the ever increasing level of international competition and the desire to be a leader in the manufacture of new products that require high costs for research and development, along with the existing research centers, it is advisable to the creation of research consortia.Their task - the formation of the concepts of modern technologies, and the development of customized products and processes carried out in-house innovation centers.
