Demand is one of the main indicators of market relations.His study involved all the manufacturers and sellers of products and services.But this figure does not only affect these areas of activity.From its fluctuations depend on many factors of the economy not only of individual countries but also the entire world community.Let us consider in more detail the individual and market demand.
To start analyze the notion of demand.It is the desire of consumers, as well as their ability to purchase a certain amount of products or services.Their cost should match the capabilities of potential buyers.Also it plays an important role during the sale, which should coincide with the desire to purchase these products.
Demand is divided into two categories:
1. Personality - is the total quantity of the goods that the buyer wants to buy one.The price is to meet the expectations of the consumer and the product must be given a specific time.This is the position of one individual, which in the market is not the main indicator.
Availability competition involves increasing the number of buyers in the market of the product.
demand caused by the needs of the people in certain values.Man has always sought to make their lives better.Everyone has their own wishes and possibilities.In their formation affect a variety of factors.They define the conditions for the existence of man himself, the people around him, and the society to which he belongs.
But from an economic point of view, the main factor is the ability to pay.Individual and market demand - is willing and able buyer to purchase this product.The level of demand - is the entire volume of products that consumers can buy at the stated price in the moment.
product having a lower price, is implemented quickly and in large volumes.But the high demand leads to higher prices.The lack of excitement and interest of buyers to the product reduces the cost.This inverse relationship between the volume of production and its price is the law of demand.
Individual and market demand determine the price for each item.But if the first indicator - a willingness and ability of the buyer, the latter has a bulk value.
2. Market demand - a certain amount of product, which will acquire a certain number of customers at a given price and in the moment.That is, an individual demand, multiplied by the number of customers, opportunities and needs are satisfied the product.
If we consider graphically the dependence of demand on the value of the goods, the curve will have a stepped form.Each user has a sensitivity threshold.The gradual decline in prices will not cause a stir, and a sharp increase in demand.But if the value of the goods will be lower by a considerable amount, it will be the cause of the increased interest of buyers.
But individual and market demand, in addition to cost, is influenced by other characteristics.Among the main are the following:
1. Revenues buyers who determine its budget.
2. The value of goods that can replace these products.
3. Buyers' preferences, which can be changed under the influence of certain events.
4. Number of customers or market size.
5. Expectations buyers.
Therefore, these factors can make an impact value is not significant.
Consumer preferences can significantly affect the rate of demand.It is the influence of fashion, the national traditions, the situation in society and technological progress.
Demand depends on many factors.Personal component seen in smaller economic formations.In the economic sphere within the enterprises, companies and other large structures considering the market demand.
