Today we are witnessing the rapid development of the World Wide Web.As a result, increasingly popular virtual stores.Who has made the online purchase, certainly faced with such a service as Pickup by the customer.What is it - is described in the article.
What is a Pickup?
Pickup - a condition of the transaction, according to which the buyer independently carries out transportation of the purchased goods.The implementation of this type of delivery may occur in the following ways: postamaty, removal from the warehouse by own transport or via other points of issuing companies.
Almost all virtual stores offer Pickup by the customer.This allows the buyer to choose a good time to pick their own goods and thus save on shipping.This service is very popular and is considered the most convenient.Especially if the object of the transaction are overall things shipment which can cost a lot of money.In such cases, Pickup considered the best solution.
Service advantages for the seller
At the opening of an online store Pickup is the ideal way to arrange delivery.After all, the customer base is still there, and the "newcomer" in the market always causes some mistrust.Earn a reputation as a competent and create a diagram of an implementation can be a variety of after-sales service, which is a form of self.This allows the seller to benefit by the following parameters:
- convenience, since all the costs of organizing the transport buyer assumes;
- the price - the seller does not bear the additional cost of delivery to the buyer.
But for every virtual store, this service may have a different effect.So, Pickup can stimulate sales or, conversely, to reduce.Predict the situation is very difficult, therefore, considered to be the best, if the firm offers a variety of delivery methods.
Pros ex User
most advantageous for the customer service is.Pickup Delivery - this is a form of retailing.Thus, the buyer gets the following main benefits:
- speed of delivery of the goods - the customer can come almost immediately for purchase.Suffice it to place an order online store.Picker will prepare the goods and deliver it to the point of shipment, where the buyer will be able to pick it up.At the same time, other delivery methods take much longer, and the client must wait for the goods.
- free service - the customer pays only the cost of goods.In addition, he has the ability to save, refusing the services of a courier.
- customer has the right to inspect the goods, to check its characteristics, appearance, and, if necessary, exchange or refund.In addition, with a large range of products the customer can make additional purchases.
- Buyer collects the goods at a convenient time.The client does not need to wait for a courier that can get caught in traffic or delayed delivery of previous orders.
- If the store has an extensive network of self-delivery, the customer can choose the most suitable store.
What problems can arise when Pickup?
Despite all the advantages of the service, there may be some difficulties if the parties chose Pickup trading.This is due to this type of delivery.The most common problem - the client does not take the ordering process.He can change his mind to buy a thing or to forget.
second possible problem - decrease in average ticket.The fact that the service is used for ex purchase a certain amount.Typically, this low-cost goods.Therefore, in many online stores there is a downward trend in the average ticket.Another common problem that accompanies Pickup is the additional cost of transport to the point of issuing the order.For example, a seller may transfer the goods to the center of self-delivery by courier.If the order is small, then such purchase will be unprofitable.Well, if we are talking about a great batch of products, while more convenient to use the services of a courier.
