The largest tour operator of Russia.

condition of the tourist market in Russia is currently the subject of public scrutiny.In terms of economic instability and the state of the global scope of business it is in a rather difficult situation.Is the situation in this field of high-risk businesses, like travel.The collapse of a number of companies included in the ranking of the largest tour operators in Russia, has created panic among fans of exotic.Any emergency in travel becomes resonant as touches different areas of corporate social responsibility.

To create recreation program, it is necessary to combine the efforts of several service providers: an air carrier, foreign partner, hotelier, the insurer, the transfer of the company.

And each counterparty carries its share of risk.One link does not work - the client does not take the trip.List of major Russian tour operators thins, and disappear from the company's top ten players in this market.As in this situation to guarantee a trip without any problems?We will try to find the answer to this question.

reliability criteria

Tour operators and agents - the main participants of the market for the organization of travel.What is the fundamental difference between them?Tour operators form a product and pay a financial guarantee in case of risky situations.Agents implement market launch of the product and receive a certain bonus for your cooperation.Primary responsibility (both moral and material) for the result falls on the quality of the developer.Consider what criteria it is possible to evaluate and make a conclusion about who is the most reliable tour operators in Russia.

official state system, giving reliable information about the market and its key players, is a branch ministry.Experts recommend that the Federal Tourism Agency to assess companies on the following criteria:

• of services.
• The value of the financial guarantee.
• Length of stay in the market.
• Sales Policy.
• business reputation.

tried sticking to this scale, to evaluate the market to determine who the biggest tour operator in Russia.

quality and quantity - which is more important?

volume of services - it's indicative value for the assessment of the major market participants.

According to the Federal agencies that publicly available on the official site, the largest tour operators Russia in 2014 (in the list - 21 representatives) to exit the travel provide a financial guarantee of more than 100 thousand rubles.

In the first five positions, we see the following companies: "Solvex-Tour" (4,550,927 thousand. Rub.), "Neva" (3,684,068 thousand. Rub.), "TT-Travel" (1,117,115 thousand.rub.), "Southern Cross" (833 335 thous. rub.), "Europoort" (933 484 thous. rub.).The paradox lies in the fact that three of the five listed tour operators do not have coped with the situation and were forced to stop operations without fulfilling obligations to clients.All of them operated on the market for over 10 years, have a good reputation and is among the 10 largest Russian tour operators.

financial guarantee - if it can be software reliability?

When targeting this figure should determine the rating of the insurance company that provides the warranty.

There are cases when the image of a socially responsible tour operator suffered because of the reputation of the insurer.Could the size of the financial guarantees serve as confirmation of the quality and reliability?

If you look at the official statistics, the greatest amount of insurance coverage had ravaged the company "Solvex-Tour", which is a ranking of the largest tour operators in Russia.He was 450 thousand rubles.A significant percentage of the company's paid "Ascension."She, in turn, was unable to cope with the obligations ... The answer is obvious.

Period of Service

Unfortunately, this criterion is not always a reliable basis.All of the "burst" tour operators in the current season were age ... In exponentially added to the experience and problems.There are indicators of dynamic development: the change of the data in terms of sales, directions, and other indicators of the tourism market.The problem is the same - there is no single paradigm of evaluation of statistical data.

largest Russian tour operators in 2014, which declared its insolvency, had experience in the market of 10 to 20 years!Therefore, the fact of a long stay in business nothing says if he does not have to confirm the positive trend.Moreover, it is important that personal responsibility for its provision.

Sales Policy

noticed that the dumping - the collapse of the satellite company.But how to distinguish it from a policy of low prices, achieved as a result of long-term relations with the host country?There are a number of tour operators who do not "burn."At moderate prices, and a significant weight in the business environment are steadily increasing circle of regular customers.

Ltd. "Pegasus", included in the list of major tour operators in Russia, started its activities with steep dumping.

This statement in 2008 "crushed" by the regions themselves in the policy of low prices.Cheap had everything - hotels, and service, and the service ... Not really changed the approach, the operator inflated prices, once captured a significant market segment.But the reputation of cheap tours from Pegasus allows him to make enormous profits.

Roots operator - in Turkey, he is less dependent on the domestic financial market.It staged a strong marketing strategy: brilliantly convenient booking system, a network approach to sales, a flexible system of work with agencies and a high percentage of reward.Taken into account and the Russian mentality - "cheap" and "a little longer".The operator is currently operating.

Goodwill

very interesting test.At various tricks of how to understand that, for example, the largest tour operators in Russia in 2014 year OOO "Solvex-Tour", which has 4.5 million rubles.turnover, proved incapable with all the experience, income and other business regalia?The same company with the prefix "Travel" works successfully ... Where to look for the end?A firm "Sanmar" (aka "The operator lucrative tours")?How to determine who is more reliable?Or is it a maneuver called "leave to remain?»

In games with trademarks and the expert difficult to understand, but what about ordinary buyers?How can the tour operator to assess the reliability of the people who have no idea of ​​the specifics of the market, which one is important - whether or not they will take a trip?It is unlikely that goodwill is accessible evaluation criterion.

rating figures

order for here and now sort out the situation and decide on the reliability of tour operators, we use the fact that there is free access.Let's look at the major players from the standpoint of official statistics.Here are the ones that are included in the Register of Tour Operators of Russia.

enumerate, who in terms of sales in the first position.We consider only those market participants whose data is officially published, to determine the 10 largest Russian tour operators, operating at the moment.

Ten officially the strongest -let's look

biggest tour operator in Russia, according to the register, - the founder of the professional association of the Russian scale.He is the official agent of the administration of St. Petersburg - OOO "Solvex-Tour".Stop using the 8 September 2014.Next in the ranking - the company "Neva" - the operator with experience is also known about the termination of a standard formulation of "inability to perform obligations."Quantity not quality passes (under certain conditions, especially in the Russian economic environment).

In the ranking of the largest tour operators in Russia, with a financial guarantee of 100 thousand. Rub., Includes brands "Natalie Tours" and "TEZ TOUR".

their popularity are different criteria.It brands in its industry.Brand "TEZ TOUR" different quality of customer service in the field programs of the island VIP-lounge, high-quality selection of specialist consultants.

As for "Natalie Tours" for the brand recognizable characteristic unique and elegant style.Quality service this operator deserves a high rating level of the hotel, a variety of programs, a stable pricing policy.I want to believe (or not say) that this operator will continue to delight consumers with its quality service and a palette of proposals "from Natalie."

a systemic crisis in the tourism

Why there is a situation of instability in demand in services?Could the largest tour operators in Russia to be a reliable guarantor of the planned holiday?Briefly summarize.

crisis of tourism system.Moreover, it is resonant as tied to the complexity of the services of international level.Upon termination of the activities identified a wide range of issues: issues to banks, insurers, carriers.International standards address the problems are not always adequately withstand test of civilization.

state authorities themselves are not ready to recognize the systemic nature of the problem.It is easier to find the extreme.The largest tour operator Russia proved fraud.Thus, there is a modern theater of the absurd: gaining a reputation for decades, and suddenly someone is cheating thousands of travelers.

Useful tips cautious tourists

At a time when operators can not, and the state does not want to give a guarantee, is to minimize the risks when buying travel and keep in mind:

• quantitative performance can not serve as the assessment of quality in the modern systemeconomic indicators.
• Acquire tour is safer for a short time before it starts (not to be confused with the "burning").
• It is advisable to check the presence and condition of the armor on the site operator or carrier.
• pay attention to the composition of the package of documents, which is available to sign the agreement.
• Check information about the tour operator in the contract.
• consult an independent travel agency, which is interested in keeping the customer and his confidence.

• evaluate the reliability of the operator in dynamic and not statistical indicators (whether in recent years, the growth or reduction in programs, investments).

and easy path to a dream!