brand - it is a sign, a symbol, term, design, or a combination of all these elements.They are intended for identification and recognition of the goods and services of the enterprise or company, as well as to distinguish it from its competitors.The most important component, which is part of the brand, is the man.It was in his mind to be created a specific character, design and so on.The concept of "brand" should include the emotional, historical, and social perception of thought.Due to this a person must select one or the other product, service, among others.His thoughts create a certain image, representing the consumer about the product, causing him positive emotions.Thus, certain admirers of "character" fully trust the company and give the advantage of its product, and does not compete.In addition, it allows the product to stand out among other companies, competitors and sold in certain quantities and at a decent price.
Therefore, for any business future success and prosperity is a professional, intelligent and competent creation, promotion and brand promotion.The purpose of distribution of goods is to create a monopoly in a particular area of the market.
is necessary to distinguish the concept of "promotion" and "branding", as they have different definitions.The first requires a one-time effort.It needed extensive knowledge of experts and professionals: PR-managers, and others.
should be made to promote the brand on the market in full compliance with the concept of development.The first step is to create a strategy.An important aspect here is to determine the potential customers or target audience, as well as the use of various methods and instruments.It is on the proper choice of these components and will depend on the successful brand promotion.
Today there are a large number of different methods, techniques, procedures and tools to increase the popularity of the trademark on the general market: it is, first of all, advertising via the Internet, as well as its other species and a variety of means, conducting various activities and presentations, creatingand further the formation of a dealer network, BTL / PR-activities, sampling, merchandising.
promotion of a new brand requires a slightly different approach, compared with the existing, well-known brands in its category.When unwinding symbol appears only important not just to declare itself on the market, but also to create a positive impression of the attitude of potential consumers.Promotion existing brand is to maintain the established position in the search for new customers, i.e.expansion of the target audience, increase customer loyalty.
trademark is a long-term significant financial investment, helps at times to increase the company's profits.Brand - is exactly what you need for a decent competition in the contemporary world economic relations.
