Every resident of the northern capital is constantly faced with the need to travel by subway.In such a big city like St. Petersburg is a necessary measure, sincedistances are great, and if not for the subway, very few people have time to, for example, to work on time.
Advertisement in the metro - not a new phenomenon.One option for advertising in the subway advertising is sound.It can be heard coming down or going up the escalators in the subway, or (rarely) in the cars themselves.The lively debate about this type of advertising were just recently, and now there is no single opinion about how much legal and legitimate is the placement of this type of advertising.It would seem that regular advertising in the subway, not so simple, and now the crowd of dissatisfied people tend to turn to the authorities for the elimination of intrusive marketing tool.
Russian legislation there is mention of the prohibition of advertising in vehicles.But what to do with escalators, because they are for vehicles do not apply.Of course, it is possible for a long time to argue about this, but this situation will change little, and if they wanted a disgruntled advertising of discontent is not enough, you need a specific number of people who are able to influence the problem, and so many people there.
Maybe one of the reasons for the poor relation to a sound advertising is a poor quality audio commercials to be placed on the escalators?It is not only intrusive loud voice, but the content itself can be fun to annoy the ear.It used to be that the most hype - television, but gradually this issue has become solvable becauseall have panels that can turn off the sound or simply make the volume quieter.This trick does not pass with a sound advertising - passengers in the subway is not possible to get rid of intrusive advertising proposals that dealt directly under your ear through the speakers on the escalators, for example.Especially sad, if there is no gadget that can drown out the sound of advertising.Audio advertisement on the escalators dangerous for children and older persons, asit can distract from the descent on the escalator, with the result that people may be injured.
Pro bad sides talked, and now you can mention the good.Thus, high-quality audio advertising can be useful.Everything depends on the approach to the selection of an advertising agency, which will deal with the advertising project.
known that the auditory perception develops from childhood, thanks to him we learn to speak.It is proved that 66% of people perceive sound advertising.But hearing is able to sweat, if it will continue to affect some noise or high-pitched sounds, as the human ear is able to get used to a certain sound, so audio advertising needs special approach to design.It is best measured perceived it (think of parsley - a voice in advertising must speak "with feeling, really, with the arrangement"), the speed of sound, bad diction - all this will not lead to a successful advertising campaign.You should also pay attention to the differences between the alternating sounds - if at first it will be a little quiet, but then suddenly becomes a little sharper (to the necessary extent), the person can not only pay attention to the advertising, but also to remember it.The simplest example is a catchy sound commercial advertising producer Coca-Cola, a melody which knows both adults and children worldwide.
Deadlines sound advertising - 1-2 days after receipt of order.The price will depend on the urgency, the quality of the (many voices, music substrate correction) and the number of broadcasts (from 1000 rubles per broadcast).Minimum order of St. Petersburg, usually - 5 repetitions.Broadcast audio advertising is not the stations Avtovo Devyatkino, Fishing, Old Village, Krestovsky Island, Chkalov, Sport.
