prefix "promo" today firmly entered into the everyday life of modern man.On all sides we hear "promotional campaign", "Promotional clothing", "promotional sites", "promotional gifts", "promos", "promo codes" - the list could go on indefinitely.But for many people, not related to advertising, this "console" still causes mild surprise.
Let's try to understand the meaning of this popular but mysterious words.The word "promo" - is not nothing but a shortening of promotion (promotion, promotion, advertising).Now there is also a separate value "promo" - this ad, advertising material, commercial.
transition of the foreign words in the Russian language is dictated by the great love of modern man to the whole of Western and American.And the first advertising agency, and thus the first professional advertising, appeared in America.Hence pronounced western roots.
All words formed by this pseudo-top boxes (since generally speaking - the word is not prefixed by the rules of the Russian language), also carry advertising.And included in the scope of full service advertising agency.
try to characterize each of these terms and thereby dispel myths or concerns about their exact meaning of all "non-advertising" personalities:
Promo - a kind of promotional activities of the company.In this way, buyers know about the product in person, rather than from the media.This may be sampling - distribution of promotional samples or tasting, listing or HoReCa, up to you.
Promotional clothing - wear it with drawn on it the logo of a brand or a company that is used for promotions.A variety of promotional clothing is very large: from the usual T-shirts and aprons to elegant dresses and stylized costumes.
Promo site - it is one or more web-pages that are created for the promotion of products or services on the Internet.This online project aimed to attract the attention of the maximum number of people.Promotional website clearly tells you about the benefits of the product and ensure stable storage of potential customers.
Promotional souvenirs - this is part of souvenirs in the form of budget detail with the application of the company logo: mugs, pens, calendars, notebooks - it all depends on your imagination.Typically, they are used for distribution to promotions and various presentations or as corporate gifts to clients.
promo video - a video clip created to graphically convey to the audience the basic qualities and benefits of goods and services.It is a good and effective way, because the visual perception often much better hearing.Suitable for both TV and to the Internet.
Promo Codes - is the code (letters, numbers or keyword), which specifies the buyer when purchasing a product / service, and receive a discount.Also, a peculiar form of promotions designed to stimulate sales.
Promotional models - girl model looks, who are hired by the company for the creation of a favorable image.Usually these girls duties included photographing visitors, from them only requires good will and a smile.
Obviously, common in all of these words is the concept of "promotion" and advertising.But advertising in each case will, of course, a special type.
hope that article has helped you to understand the jungle of advertising terms and better understand the importance of each of these new or already-familiar words.
