Every day, many of us are faced with advertising on the Internet, but few of us know that it is conditionally divided into two different types.
As a rule, most of you and I see advertising, whose main aim is to attract the broad masses of people (buyers) and sales of certain goods or services.Such advertising is called "selling."From that moment often starting out most of the companies that have decided to quickly attract potential buyers and, as a consequence, to receive your profits.
However, there is also the image advertising, the main purpose of which - in the first place to create a positive image of the company and to inspire confidence in customers who are interested in the products of the company.I must say that in this case the effect was much greater than that of selling advertising.Therefore, at present, many companies are concerned about how to create a positive image of the first, and after that, as a result, significantly increase sales.
So branding - is the one that is needed to create sustainable positive opinion of consumers about the company and all its products.In other words, it is needed the ambitious companies that have decided to take a leadership position and overtake their competitors in all positions, including in terms of sales and number of customers.
worth noting that the image advertising has the effect of long-acting, and, despite the fact that the result is visible immediately, but requires a certain time period, it is, nevertheless, will be felt for a long time.To achieve this goal we need to carry out a repetition of marketing communication with the target audience.Unfortunately, marketers are not always familiar with the peculiarities of this type of advertising and know about these "pitfalls".
Image advertising includes various corporate calendars, magazines, brochures, souvenir production (usually a company logo).Also creates a positive image of the company participated in the cultural and charitable activities, it can increase its value in the eyes of the public and consumers.
Undoubtedly, the best quality and most of the effects of mass is advertising on television.Gathers in front of their TV screens incredible number of people, so to convey to the audience any information at this time is considered to be the most productive method.
create the right commercial - is an art, because the main task of advertisers - to produce the desired effect.So, the main thing is to call at the viewer, who, in fact, is a potential client company emotion.It allows a person to remember and to associate a brand with something friends and family.Especially this effect is secured with frequent repetition.Later, already at the subconscious level when a company logo, or just seeing the products on the shelves, people re-experiencing emotions and sees in front of something familiar, trusted and unconsciously drawn to that seen brand.Paradoxically, even the negative emotions that a person can experience in advertising, have the same positive effect, affects the active product sales.
I would like to say a few words about the modern human capabilities to communicate and receive any information on the World Wide Web.It is not surprising that here got advertising.PR on the Internet - this is another effective way of successful communication with consumers.The undeniable advantage is the ability to get feedback from potential customers.The most popular are the so-called blogs, which many users have the opportunity to share experiences, news, reviews, etc.So today there is a "blogosphere", which brings together a lot of different sites, blogs, etc.of interests and hobbies.