Once the appearance of the first radios, phones and TVs shocked the world.It was truly amazing!New developments demanded titles.So it went in Russian words, neologisms, which hitherto it was not and could not be.
Today the words "phone" and "TV" is difficult to categorize "neologisms".Examples modern new words relate to other realities."Computer", "cell", "MOBILE" also until recently were neologisms.But they soon came down from the pedestal of novelty.Today every kid easily handles these words.
«Promoter", "restyling", "re-branding", "nanotechnology", "franchise" - these phrases is not yet clear and known to all.So while you can still identify them in the group of "neologisms".Examples of these new words - a temporary phenomenon.Indeed, very soon people will get used to them and will use them in everyday speech.
Although often happens is this: never take root in the Russian language neologisms!Examples of such rejection - word, uncomfortable in pronunciation, cacophonous.And although the speech they used, but many try to avoid pressing on the ear combinations of letters.It happened with the word "otkserit", which was formed from the "photocopy".And everything seems to be right and not very pleasant to hear.
Basically the above words were borrowed Russian language for foreigners, the so-called "come from other languages neologisms."Examples of this phenomenon can also carry another way of visiting.For example, there are new words of the author, and individual stylistic.
This process is called formative diversion.That is, someone using a known and accepted model of morpheme words forming new, more brightly colored in the stylistic aspect of the word.Examples neologisms invented by writers - Gogol is the adjective "zelenokudry" fired out Mayakovsky "sickle", "molotkastye" "hulk".However, today these words are more likely to be called archaisms: disappeared from the coat of arms of the country and the sickle and hammer, and the image of "zelenokudroy birch" is present in every second poem.
There are several ways to transfer foreign words in Russian.This can be a complete tracing words, such as "online", "computer", "Skype".These words simply added speech ending.
Sometimes language can be traced in the process of transliteration.That is the word as it is assimilated under the influence of the pronunciation is the language of the host it.This happened with the Latin word «intonatio», which is in Russian began to sound like a "tone."
Today it has become very fashionable "joke" language, writing their own words, mixing foreign words and Russian service of the speech or morpheme.Often becomes quite ridiculous neologism.Examples - the phrase "Face of the Table ',' Skype ',' geymanulsya."
Most literary critics believe that the excessive fouling of the Russian language more harm to him than helping to develop.After all, many phenomena can be called in Russian.This is especially true of new names of professions and positions that, if you think about it, already exist.
