Social Communication - is the transfer of information to a large or small group of audience.It is transmitted via characters and symbols.With the rapid development of technology, this kind of communication has found a variety of forms, which, unfortunately, does not mean increasing its effectiveness.Also, some theorists consider this phenomenon as a way to impact on large groups of audience, with the help of which realized goals of those who broadcast information.
Social communication: characteristics
The communication process involves five elements, without which it can not be realized:
- Communicator - the one who initiated the transfer and forming it into a voice, text, audio and video form;
- message itself;
- channel through which communication is established with the audience;
- audience to which the information is sent;
- purpose of the transfer and the level of effectiveness of the message (exposure).
Thus, social communication is characterized by the presence of certain information, which is distributed via a communication channel with a wider audience, the purpose of it - effects on behavior, emotions and feelings of people.Also, there is a presentation of information, which is focused exclusively on the intellectual development of the masses and expand their horizons.This flow is characterized by neutrality and objectivity as possible without evaluation elements.
Types of social communication
Some researchers under the social communication to understand not only the large-scale distribution of posts, but also individual exchange that occurs between two people.Its familiar form - conversation.Despite the fact that it is suited to the characteristics of "social", often used in the UK this value when it comes to the group, or the mass of people.Therefore, in this article we use the more common meaning.
- By type of social communication of the audience is divided into specialized and mass.The second category does not imply any specific features and is ready to accept any information of public interest.
- By source message is formal and informal: the official statements of the authorities correspond to the first sight, but, for example, the rumors about the stars belong to the second.
- over the transmission channel can be verbal and nonverbal.
Social communication and its intention
Intention - this is the goal.A very important element of the mass media, because it affects the quality perception.In modern communication there are several types of intentions:
- spread knowledge about the environment, to inform the people;
- popularize the idea of good, pay attention to the audience on human values, culture and disseminate accurate information about it;
- impact on public opinion and consciousness, as well as the emotional state of the audience;
- support and assistance in addressing the challenges, clarify the situation;
- desire to neutral and psevdoobektivnomu coverage of events;
- establishment of dialogue between the audience and the source of the broadcast.
Social Communication and the criteria for its effectiveness
basis of any type of communication - a dialogue between the addressee and the addressee.If it is set poorly, or if the interpretation is receiving incorrect information, then talk about the effectiveness of communication is not necessary.That is why this topic is important in light of any type and form of communication.
There are a number of criteria by which establishes the effectiveness of this phenomenon:
- Mandatory condition - the desire to understand the communicator to inform the audience why he publishes the information, what the purpose of the broadcast of certain events.
- next criterion - trust.If the audience trusts the author, communicator and means by which the message that dialogue can be successful.Objectives of the author and the audience at the same time must match.
- desire to build a material based on human values, making the correct accents.
- messages should not be intrusive or overly portrayed in a neutral way: it violates their natural, and therefore reduces the effectiveness of the impact, associating with a lie.
Thus, the effectiveness of communication is easily achievable if you follow a set of principles of presenting information and clearly define its attitude to the audience.Despite the fact that there are different types of communication in this article are painted the most versatile features and tips that will be useful to all those involved in the QMS.
