At the end of the 20th century the concept of mass communication has become widespread.Here, clearly visible link between the technical capabilities, quality and method of transmitting information.However, this social phenomenon has very deep roots.
Even in ancient Greece, people went to the agora and performed with various messages.The crowd, which was formed around the speakers, became the defining element that creates the effect of "mass."Many years have passed since the time when the printing press was invented, and any newspaper.Circulation - that's what makes printed materials method of mass communication at the expense of the availability of a large number of masses.Then invented radio, television and the Internet.As we can see, mass communication depends on technical equipment, by means of which information is made available.So, now our civilization has many tools that every home every day deliver news and other messages intended for a large audience.
Mass communication - is the systematic distribution of information to large social groups that have different parameters.The transmission of information is the main goal, which determines the nature of its exposure.It may be directed to the ideological adjustment, can generate the political preferences of large groups to influence the opinions and estimates of people in other areas of public and private life.Therefore, this phenomenon is not to underestimate the cost, it plays a really important role in our society.
Types of mass communication
There are several classifications of this type of communication.Initially, they are divided on the principle of the transfer: electronic and printed.For ordinary citizens public information goes through television, radio, mobile communication (large-scale distribution of posts) and the Internet.Another once-popular mode of transmission of public information, and is currently giving primacy email - printed.More and more titles translate the fruits of their activities on the Internet, and less likely to have to be profitable on paper.They are either fully open access to information, and is supported by advertising, or offer to pay some of the pages, and then start reading.Each type of mass communication contains some elements that also belong to the system (for example, advertising: it is not socially significant information, but it massively distributed).
Mass communication: characteristics
To better understand this phenomenon, we present its characteristic features:
- First, mass communication forms public opinion.For this purpose, the knowledge of scientific advances in psychology and sociology.
- then isolated behavior of communicants: they imitate.For example, a television show.In them we see the penetration of people's privacy;often it is the middle class that the bulk of the viewers could relate himself and them.This includes all sorts of stories about how someone having a beautiful voice and living in the village, has become a recognized talent.The situation is different with the Stars: opening the curtain of privacy has long interested the masses, and they saw it, they tend to live in the same racket as most bohemians.But those are not the targets to raise mass communication because it corrupts society: everybody wants to relax, walk, entertain, and work, it turns out, no one.Here politics since the Soviet Union was ahead of the game when in the example were the heroes of labor.
- Based on the preceding paragraph, we see that there is a formation of values.It is by changing the values of social consciousness is corrected.In the same paragraph, there are stereotypes and such a thing as popular culture.
Therefore, MK is an important element of social life, which to some extent forms the surrounding reality by means of influence on human mentality.
